“…Second, social factors such as risk attitudes, social capital, social network, and social interaction should be considered by households participating in the stock market ( 3 – 5 ). Then, demographic and household characteristic variables such as age, gender, marital status, population size, demographic structure, education level, income level, and wealth status have gradually been incorporated into the influence factors of the household stock market participation with the popularization of microsurvey data ( 6 – 8 ). Besides, financial knowledge and financial literacy, which affect the ability of decision-makers to identify and analyze financial asset information, are also important factors that affect household asset allocation.…”