Households' Grocery Shopping Behavior in the Short-Run: Theory and Evidence

Doti, James L.; Sharir, Shmuel

doi:10.1111/j.1465-7295.1981.tb01130.x

Cited by 35 publications

(16 citation statements)

References 14 publications

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“…Research in marketing shows that educated consumers are more likely to engage in extended search (Beatty & Smith, 1987;Doti & Sharir, 1981;Engel, Kollat, & Blackwell, 1973) and use product related information (Nagya, Lipinski, & Savur, 1998). Existing studies also show that less-educated consumers do not have the same level of brand and price information as better-educated consumers (Granger & Billson, 1972;Russo, Dreiser, & Miyashita, 1975), and more educated consumers exhibit a greater evaluation propensity (Murthi & Srinivassan, 1999).…”

Section: Education and Purchase Intentionmentioning

confidence: 99%

Digital divide and purchase intention: Why demographic psychology matters

Akhter

2003

Journal of Economic Psychology

127

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In its recent report, Falling Through the Net: Toward the Digital Inclusion, The Department of Commerce concluded that digital inclusion in the US is rapidly increasing and that groups that have traditionally been digital ''have-nots'' are now making dramatic gains (www.ntia.doc.gov 2000). However, the report also drew attention to the noticeable divide that continues to persist between people with different demographic characteristics such as age, income, education, ethnicity, and marital status. Although the issue of the digital divide has received extensive coverage, reports and discussions generally highlight only one aspect of the divide; the number of people who are digitally connected and have access to the Internet. What has received inadequate attention is the divide that separates people based on how they use the Internet. From both business and public policy perspectives, this divide has far reaching consequences.The introduction of the Internet into our social system has raised theoretical questions and public policy concerns. One substantive theoretical question relates to factors that explain different uses of the Internet. For example, why are some people more likely to use the Internet for making a purchase and some less? And from a public policy perspective it would be valuable to identify people who are less likely to use the Internet.Taking an interdisciplinary approach, this paper explores relations between demographic variables and the likelihood of making a purchase over the Internet. Understanding these relations can facilitate the development of consumer profiles that can be used to segment and target customers. Similarly, these profiles can provide public policy officials with the information they need to reach people who can benefit from policies that encourage the use of the Internet.Thus, the objective of this paper is to empirically test relations between demographic characteristics and the likelihood of purchasing over the Internet.

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Section: Education and Purchase Intentionmentioning

confidence: 99%

Digital divide and purchase intention: Why demographic psychology matters

Akhter

2003

Journal of Economic Psychology

127

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“…Other aspects of price in relation to brand loyalty and price information can be found in the literature which indicates that some consumers may favour price comparison shopping (Marmorstein et al, 1992), while other consumers may not favour it (Doti and Sharir, 1981). Thus, consumers exhibit variation in their intrinsic tendency to search for price information.…”

Section: Reference Price and Brand Loyaltymentioning

confidence: 96%

Effect of consumer characteristics on optimal reference price

Lowengart

Mizrahi²,

Yosef³

2003

J Revenue Pricing Manag

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His research interests include public policy, public choice and game theory, collective action, constitutional change, bargaining and conflict resolution. Research projects include: mathematical models of mass collective action and political change; higher education policy; marketing policy; and peace and conflict in the Middle East. ABSTRACT KEYWORDS: reference price, consumer loyaltyWhen enticing consumers to purchase a particular brand, marketers occasionally use various promotional schemes, including price cuts. Acknowledging that consumers use a reference price (RP) in their purchasing decisions, marketers have ample opportunity to manipulate the RP in order to create a gain in the perceptions of consumers. This paper presents a conceptual framework and an analytical model for calculating the optimal RP that can be set by retailers in order to maximise their utility, given two consumer characteristics, ie the level of loyalty and sensitivity to quality variations and one structural variable -brand proliferation. The model is followed by an empirical study showing that: as loyalty level increases, the optimal RP increases; as competition increases, the optimal price decreases; and as the quality sensitivity increases, the optimal RP decreases. In practice, when the difference between the price and optimal RP is small and scarcely detectable by consumers, retailers may do better not to practise RP manipulation. In other words, retailers can practise this strategy only when competition is relatively low,

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“…But, not all consumers may do so. Previous research has found that consumers with more education are more likely to engage in an extended search for information (Beatty and Smith, 1987;Doti and Sharir, 1981) and make greater use of price information (Russo et al, 1975). In addition to education, consumers who use the Internet extensively at work or at home are more likely to have the cyber-fluency (i.e., web expertise) needed to become skillful at using electronic decision aids while shopping online, leading to the following hypotheses:…”

Section: Cognitive Psychology Perspectivementioning

confidence: 97%

Income effects on relative importance of two online purchase goals: Saving time versus saving money?

Punj

2012

Journal of Business Research

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Households' Grocery Shopping Behavior in the Short-Run: Theory and Evidence

Cited by 35 publications

References 14 publications

Digital divide and purchase intention: Why demographic psychology matters

Digital divide and purchase intention: Why demographic psychology matters

Effect of consumer characteristics on optimal reference price

Income effects on relative importance of two online purchase goals: Saving time versus saving money?

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