In the contemporary era, housing sector overwhelmingly comes into prominence more than ever along with manifold triggers such as advances in construction technology, migration density from rural to urban areas, restructuring of seismic territories, urban transformation, and substantial changes in the socioeconomic structure. The creation of more efficient living areas can be enabled by paying careful attention to the underlying changes, establishing the increase on the well-being, and more specifically, interpreting the reasons for housing demand of potential consumers. In that context, this study aims to determine the factors affecting motives for the housing demand in a Turkish province, Erzurum through a questionnaire. The questionnaire addresses the potential motives for housing demand into four main categories: owner occupancy, children's occupancy, rental income, and investment planning. The cross-sectional data of the questionnaire were analyzed using the multinomial logit model. The estimation results showed that the motives for housing demand were mostly effected by occupation and age of the respondents, however several other factors were found to have a significant effect on their motives.