Two novel sulfonated CNN‐pincer ligands 1b and 1c and the corresponding chloro and aqua complexes K[CNNLPtCl] and CNNLPt(H2O), 3b–3c and 2b–2c, were prepared and fully characterized including single crystal X‐ray diffraction. Along with the previously described complexes 2a and 3a, the derivatives of a CNN pincer ligand 1a, these complexes form a family of structurally similar compounds where the pincer core rigidity increases in the series 2a (3a)<2b (3b)<2c (3c), as deduced from their XRD data. The increased ligand rigidity affects the aqua ligand dissociation energy of the CNNLPt(H2O) complexes, as it follows from DFT calculations and as is reflected in the increased reactivity of the aqua complexes 2a, 2b and 2c in processes that involve aqua ligand loss. Among these processes the formation of the presumed dinuclear complexes CNNL2Pt2 and, importantly, catalytic C−D bond cleavage in C6D6 were studied in 2,2,2‐trifluoroethanol solutions. The C−D bond cleavage reactivity was quantified as the rate of H/D exchange between C6D6 and CF3CH2OH at 80 °C.