“…Consumers’ own-race preferences have been shown in the sports entertainment market (Kahn, 2000), in consumers’ preferences for television broadcasts (Waldfogel et al, 2004), and in customers’ tipping of servers (Parrett, 2011) and taxi drivers (Ayres et al, 2005). According to the concept of homophily , there is a greater level of comfort in dealing with someone of similar social groups (Ibarra, 1992; Standifer et al, 2013) and comfort is considered particularly important to successful customer interactions (Avery et al, 2012). However, while some studies support this view (Klaver et al, 2005; Zegers de Beijl, 2000), other studies did not find significant effects of client contact on evaluations in hiring situations (Derous et al, 2009; Watson et al, 2011).…”