“…Companies are sometimes accused of unethical marketing, as in the Mediator (benfluorex) scandal that rocked France in 2010 ( Lellinger, 2014 , Lellinger, 2018 ). However, in certain areas of medicine, including paediatrics, psychiatry, oncology and reproduction, ‘off-label’ prescribing is par for the course ( Balan et al, 2018 , Becker and Wilman, 2012 , Bell and Richards, 2021 , Gershon and Shorter, 2019 , Saiyed et al, 2017 ). Particular classes of drugs, including hormones, have found large markets for unapproved indications ( Hoberman, 2005 , Sanabria, 2016 ).…”