How and Why Our Eating Decisions Neglect Infrequently Consumed Foods

Sussman, Abigail B.; Paley, Anna; Alter, Adam L.

doi:10.1093/jcr/ucab011

Cited by 16 publications

(7 citation statements)

References 57 publications

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“…Thus, atypical expenses are unusual in occurrence, amount, or both. This conceptualization is consistent with research showing that perceived typicality is a function of both exposure frequency and representativeness (e.g., Boush and Loken 1991;Sussman, Paley, and Alter 2021).…”

Section: The Cognitive Accessibility Of Typical Expensessupporting

confidence: 89%

Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness

Howard¹,

Hardisty²,

Sussman³

et al. 2022

Journal of Marketing Research

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Consumers display an expense prediction bias in which they underpredict their future spending. The authors propose this bias occurs in large part because: 1) consumers base their predictions on typical expenses that come to mind easily during prediction, 2) taken together, typical expenses lead to a prediction near the mode of a consumer’s expense distribution rather than the mean, and 3) expenses display positive skew with mode < mean. Accordingly, the authors also propose that prompting consumers to consider reasons why their expenses might be different than usual increases predictions – and therefore prediction accuracy – by bringing atypical expenses to mind. Ten studies ( N = 6,044) provide support for this account of the bias and the “atypical intervention” developed to neutralize it.

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Section: The Cognitive Accessibility Of Typical Expensessupporting

confidence: 89%

Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness

Howard¹,

Hardisty²,

Sussman³

et al. 2022

Journal of Marketing Research

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“…Lay beliefs refer to heuristic inferences, including previous experiences, knowledge, and intuitions about the world that are nestled in people's minds (Schwarz, 2015; Sussman et al. , 2021).…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Being natural is aesthetic: the effects of “natural” labeling on lay beliefs and the purchase intention of unattractive produce

Wang

Zhao

et al. 2022

APJML

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PurposeIndividuals, organizations, firms, and governments have been making strenuous effort to promote sustainable and green consumption. However, it is noticeable that a large amount of unattractive produce is ruthlessly discarded and wasted around the globe, resulting in unsustainable consumption behavior, harming long-term business development, and breaking the harmonious relationship between humans and nature. Therefore, to increase consumer literacy toward unaesthetic produce, this research investigates the pivotal role of “natural” labeling in increasing purchase intention toward visually unattractive fruits and vegetables.Design/methodology/approachBy recruiting participants from one of the largest online crowdsourcing platforms (the Credamo), this research conducts three online experimental studies (with two pilot studies) to test three hypotheses based on the cue utilization theory and the lay belief theory.FindingsThe results show that unattractive produce with the “natural” label could significantly increase consumers' purchase intention compared with those without specific labels. The results also reveal that consumers' lay beliefs that natural foods are perceived to be tastier and healthier mediate the positive effects of “natural” labeling (vs no specific labeling) on willingness to purchase.Originality/valueThis research explores competing lay beliefs about unattractive produce. It identifies the positive effects of lay beliefs “natural = tasty and healthy” through “natural” labeling appeal, thus attenuating the misapplication of lay beliefs “unattractive = tasteless and unhealthy” and broadening the application scope of consumer lay belief theory. The findings also contribute to the cue literature by manifesting the positive consequences of the “natural” label playing as a cognitive cue in priming lay beliefs about naturalness. In addition, it also paves a positive way for business practitioners and marketers to develop the produce industry sustainably.

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“…In general, hedonic products; while it is defined as products consumed for experiential reasons such as aesthetics, pleasure and entertainment; utilitarian products are defined as products consumed by individuals for instrumental and functional purposes (Dhar and Wertenbroch;. The literature on food consumption shows that various situational, dispositional, and sociopsychological factors have a significant impact on consumers' responses to food (Yang et al, 2019;Sussman et al 2021;VanEpps et al, 2021).…”

Section: Hedonic Foodsmentioning

confidence: 99%

Effect of Product Color Lightness on Hedonic Food Consumption: The Regulatory Role of Hedonic and Extrinsic Value

Çetinkaya

2022

Alanya Akademik Bakış

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Food colorants mean to evoke positive feelings about the product on consumers and to increase the pleasure of consumption. Much of the research on packaging and food coloring has been carried out on the effects of certain hues and color categories. The neglected subject of product color lightness and saturation necessitated this research. In the study conducted on hedonic foods, which is the product group in which food colorants are most used, the effect of product color lightness on hedonic consumption, extrinsic value behavior, which is characterized as the tendency to consume snacks, and the regulatory role of hedonic value perception factors, which are defined as the hedonic benefit provided to consumers were examined.

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How and Why Our Eating Decisions Neglect Infrequently Consumed Foods

Cited by 16 publications

References 57 publications

Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness

Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility, Typicality, and Skewness

Being natural is aesthetic: the effects of “natural” labeling on lay beliefs and the purchase intention of unattractive produce

Effect of Product Color Lightness on Hedonic Food Consumption: The Regulatory Role of Hedonic and Extrinsic Value

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