Homeownership is regarded as a cornerstone of the American Dream. However, housing has become increasingly unaffordable for average Americans as growing numbersof elites and corporations buy houses as financial investments. This article thus investigates Americans’ moral beliefs on who should be able to purchase a house in the United States. Drawing on the morals and markets tradition from economic sociology and the deservingness scholarship from cultural sociology, I use an original conjoint survey experiment on a national sample of Americans (N = 1,983) to answer the question: "What type of buyer do Americans believe is the fairest to sell a house to?" The findings reveal a surprising divergence from market fundamentalism. Americans, regardless of political affiliation, believe it is fairer to sell to fellow citizens intending to use the home as their primary residence over the highest bidder. Open-ended responses find that concerns about investors pricing out ordinary Americans outweigh potential financial gain, highlighting buyer deservingness, previously overlooked bysociologists, as a central component of market fairness. These results identify a stark misalignment between Americans’ moral values and the current reality of the housing market, providing theoretical and empirical insights for scholars studying morals and markets, housing, and inequality.