How and Why Users Use Social TV Systems? A Systematic Review of User Studies

Abstract

The development of social TV systems has gained momentum in the past decade. However, it is unclear how and why users use social TV. The goal of this systematic review is to identify trends in social TV user studies and understand how and why users use it following Geerts and De Grooff's social TV features. After searching for articles in major engineering and social science databases, we found 10 user studies that are mainly exploratory. They are predominantly qualitative and lack theory-based research and system design rationale. In general, users have positive reception on the usability and sociability of social TV systems despite expressing privacy concerns and insufficient control. Text chat is preferred than voice chat as a mode of communication. TV show genre and plot structures influence system usage. This review contributes to social TV research by offering a comprehensive understanding of social TV features that influence system usage.

Who is in the sample? An analysis of real and surrogate users as participants in user study research in the information technology fields

“…Small Set of Articles : The previous literature reviews analyzed small samples, usually tens rather than hundreds of studies ( Bautista, Lin & Theng, 2016 ; Kim et al, 2013 ). The sample we analyzed here—725 user studies—is substantially larger than the size of the largest previous review.…”

“…Single Domain : While the earlier surveys tended to focus on one context or domain such as software systems ( Varghese, 2008 ), music ( Lee & Cunningham, 2013 ), or social television ( Bautista, Lin & Theng, 2016 ), our sample covers a variety of IT fields—19 to be specific—, thus providing a broader perspective on IT user studies than earlier surveys.…”

“…Table 1 shows that the sample size of reviewed articles in surveys addressing aspects of user study research is often small, and there is a lack of consideration for real vs. surrogate users ( Bautista, Lin & Theng, 2016 ; He & King, 2008 ; Lee & Cunningham, 2013 ; Van Velsen et al, 2008 ; Varghese, 2008 ). Our research addresses this specific and essential point that is missing in the prior literature.…”

Periodistas y comunicadores en Twitch: medios más allá de las redes sociales

“…Con respecto a la interacción, Twitch emplea canales de conversación en modo texto para dotar de interacción al contenido difundido por los creadores. El uso de estos canales en los que los espectadores pueden aportar sus opiniones, sus preguntas e interactuar entre ellos, junto con el uso de la segunda pantalla, es muy habitual en la «televisión social», un concepto estudiado por muchos autores (Bautista et al, 2016;Cesar y Geerts, 2011;Hamaguchi et al, 2012;Mantzari et al, 2008;Odunaiya et al, 2020;Pagani y Mirabello, 2011;Quintas-Froufe y González-Neira, 2022).…”

Motivating Factors of User Intention toward Social Television Use: Conceptual Model Development

“…Scholarly studies in social TV systems use are scarce especially in the Nigerian context. In a systematic review conducted by J.R. Bautista et al (Bautista et al, 2016), there has been only 10 exploratory studies about users of social TV systems and the majority were done in European and North American countries. As Africa is gradually having advanced mobile, screen, and audio-visual technologies with one of the largest mobile phone markets globally and high smartphone ownership (Adeleke, 2020;Akpoja, 2021;Forenbacher et al, 2019;Winter et al, 2018), it is crucial to conduct user studies to understand Nigerian consumers' attitudes toward a multiscreen social TV system (Lin, 2018;Oturu, Takuro, 2020).…”