How are fans teams’ consumption behaviors impacted by their federations’ innovativeness perceived organizational legitimacy

Navarro-Picado, José F.; Moraga, Eduardo Torres; González-Serrano, María Huertas

doi:10.1080/17430437.2020.1869721

Cited by 3 publications

(1 citation statement)

References 106 publications

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“…When evaluating an institution, the higher the perceived organizational legitimacy of the organization, the higher its trustworthiness, and the easier it is to justify any decision taken by the same organization (Fan and Wu 2019). Within sports, perceived organizational legitimacy can be expected to impact both sponsorship garnering (Navarro-Picado 2019) and fans' consumption intentions (Navarro-Picado et al 2020). This relationship needs further understanding, as perceived organizational legitimacy could act through trustworthiness and the justifiability of a specific decision taken.…”

Section: Perceived Organizational Legitimacymentioning

confidence: 99%

Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

et al. 2022

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During the COVID-19 pandemic that paused sports worldwide, the German Bundesliga League (GBL) and English Premier League (EPL) took two different strategic approaches to agree with their players on returning to play. To become better informed and prepared for future crisis management, this study examines consumer responses to these opposing strategies. We also identify how perceived organizational legitimacy, trustworthiness, reliance, and justifiability have an impact on consumer multimedia consumption of the games. A sample of 503 participants responded to an online questionnaire regarding the contrasting decisions taken by the GBL and the EPL during the global health crisis. SEM with multi-group analysis was conducted to test the research hypotheses. When comparing the two selected sport leagues, the league that reached an agreement with their players experienced higher levels of perceived legitimacy while needing fewer perceptions of trustworthiness, reliance, and justifiability to obtain higher multimedia consumption intention from consumers.

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Section: Perceived Organizational Legitimacymentioning

confidence: 99%

Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

et al. 2022

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The Fan Principle: Fans and Fan Customers

Becker¹,

Daschmann

2023

Future of Business and Finance

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Which one is your team? Supraordinate identity around the classic match

Navarro‐Picado,

Torres‐Moraga,

Alonso‐Dos Santos

2024

Social Science Quarterly

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ObjectiveThe article analyzes up to what extent the supraordinate identity made up by the classic match, influences fans’ consumption intention of media and official merchandise, through a justifiability mediation, while assessing a moderation effect that an identity threat has on the proposed model.MethodThe phenomenon was tested through structural equation modeling on a 439 fanbase sample. Participants are fans from both of the clubs who play the Classic match of their league and were randomly allocated into a threat circumstance or a control situation in order to test the identity threat moderation effect.ResultsFindings suggest that this supraordinate identity has a positive impact on media and merchandise consumption intentions, while legitimacy and permeability forecast its existence. These results argue that fans from both teams experience an identity threat either when their club is under menace and when their rival is.ConclusionThis is the first article examining a supraordinate identity fabricated by salient rivalries, which is counterintuitive, and how these individuals experience an identity threat when their rival is at risk. The Classic denotes an important marketing instrument, where leagues and clubs can develop stories and rivalries to attract broader audiences.

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How are fans teams’ consumption behaviors impacted by their federations’ innovativeness perceived organizational legitimacy

Cited by 3 publications

References 106 publications

Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis: the case of international broadcasting fans

The Fan Principle: Fans and Fan Customers

Which one is your team? Supraordinate identity around the classic match

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