How are newspaper companies using social media to engage and connect with their audiences? characteristics and forms of Korean newspapers’ YouTube use

Heo, Yun Seok; Park, Han Woo

doi:10.1007/s11135-013-9931-4

Cited by 9 publications

(3 citation statements)

References 11 publications

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“…He further suggests the newspapers to be more engaged in social media as critical medium for transforming print newspapers to compete in the digital age. Other studies also emphasize the importance of social media networks for newspapers (Hong, 2012;Gul, 2013;Heo & Park, 2014;Xu, 2017).…”

Section: Resultsmentioning

confidence: 99%

Mediatization of the Net and Internetization of the Print Media in Northern Nigeria

Aondover,

Umar Maradun,

M. Yar’Adua

2022

Unisia

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The arrival of new media has generated tensions, arguments and debate about the prospects and future of the newspaper industry all over the world. In Northern Nigeria today, media technologies have led to many changes that are seen in the newspaper industry. For instance, technology has broken distance, making communication easier and the information around the world more accessible; it has shrunk both time and space. This situation has generated debates among scholars, about whether the new media technologies would eventually wipe out the conventional media or at least further redefine them. Within this context, this study aims to examine the Mediatization of the net and Internetization of the print media in Northern Nigeria. The study was anchored on the theoretical lens of Diffusion of Innovation Theory. The study adopted the traditional approach of the positivist research design, which informed the choice of survey method, whereby a self-administered questionnaire in the form of a 4-point Likert scale was used to generate data from the study population of 104 journalists working in the selected newspapers, purposive sampling was used to select the newspapers while simple random sampling was used to select the journalists and IBM® SPSS® Statistics was used to analyse the data. Based on the result, the study discovered that new media technologies posed some challenges like inadequate facilities, epileptic internet availability, and inadequate funds for personnel capacity building to the selected newspapers. The study concludes that the need for newspapers to embrace new technologies in content production and news processing is fundamental for the overall success of the print media in Northern Nigeria.

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Section: Resultsmentioning

confidence: 99%

Mediatization of the Net and Internetization of the Print Media in Northern Nigeria

Aondover,

Umar Maradun,

M. Yar’Adua

2022

Unisia

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“…Many scholars believe that the traditional news organizations' use of social media for news distribution is not really an integration. Heo and Park (2014) in their study about use of Youtube by Korean newspapers for production and bradcasting news contended that the interaction of traditional and social media is aimed to diversify the distribution and consumption of the news and not the integration of both (Heo & Park, 2014, p. 2901. Momberg (2009) and Reece ( 2009) believe that the main advantage of integrating social media into an online news service is brand and community building (Stassen, 2010, p. 123).…”

Section: Social Media As a Business Modelmentioning

confidence: 99%

Digital public sphere and Palestine-Israel conflict: A conceptual analysis of news coverage

Zahoor

Sadiq

2021

Lib. Arts Soc. Sci. Int. J.

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The news coverage of conflicts has transformed with the introduction of digital media. The available literature on media coverage of Palestine-Israel conflict is mainly focused on traditional news coverage or social media dimension of the conflict information. There exists a literature gap on social media coverage of Palestine-Israel conflict by the traditional news organizations. This study explores the changing pattern of traditional media’s coverage of the longstanding conflict in the wake of new communication technologies through appraisal of the existing literature. The analysis revealed that the traditional news organizations have adopted social networking platforms as a business model to cover Palestine-Israel conflict. It was found that the traditional news outlets use the new media because it is cost-effective and have instantaneous outreach to maximum number of netizens. The new tools of communication offer multimedia platforms where conflict-related text, videos and images can be posted simultaneously. The study proposes to conduct future research on media-conflict relationship by focusing the use of new communication tools by the traditional media.

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“…Understanding the discourses that emerge from the site will help to bridge a chasm in the literature on White expat discourse and to develop more nuanced understandings of White self‐representation on YouTube. Starting with YouTube's Korean‐language service in 2008 (Heo & Park, ), the platform has come to occupy a prominent space in the new media landscape as the social network with the highest penetration rate (“Penetration of Leading Social Networks,” ). This is facilitated by Koreans' higher rates of smartphone use (Yoon, ) and perhaps because of media companies' reliance on the platform to increase domestic and international reach (Heo & Park, ; Jin & Ryoo, ).…”

mentioning

confidence: 99%

Vlogging White Privilege Abroad:Eat Your Kimchi's Eating and Spitting Out of the Korean Other on YouTube

2017

Communication, Culture & Critique

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Over several years, the YouTube channel Eat Your Kimchi, a White expatriate video log about South Korea, generated a sizeable audience. In the videos, Martina and Simon Stawski draw upon discourses that empower their identities as a privileged group of cultural outsiders—valued and othered for their White difference. To benefit from their global advantage, they essentialize differences between the West/themselves and Korea/ns in order to emphasize White and Western superiority. As a consequence, they reject hybridity by both mocking Korea/ns as an exotic other and by consuming it as an exotic delight. Their strategies reflect colonial‐era discourses seen in the travel logs of White “adventurers” that are transformed to the current social, global, and technological conjuncture.

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How are newspaper companies using social media to engage and connect with their audiences? characteristics and forms of Korean newspapers’ YouTube use

Cited by 9 publications

References 11 publications

Mediatization of the Net and Internetization of the Print Media in Northern Nigeria

Mediatization of the Net and Internetization of the Print Media in Northern Nigeria

Digital public sphere and Palestine-Israel conflict: A conceptual analysis of news coverage

Vlogging White Privilege Abroad:Eat Your Kimchi's Eating and Spitting Out of the Korean Other on YouTube

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