Co‐production values lived experience as it promotes individuals as assets and offers insight where little is known about a problem. This paper critically considers the pragmatic approach to co‐design adopted in Wales with young people and parents affected by child criminal exploitation during the COVID‐19 pandemic. It suggests that combining co‐design with data collection facilitated the recruitment, sensitisation and facilitation of vulnerable groups. By placing informed consent at the forefront of co‐design, young people and parents decided how they wanted their voices heard. Further, combining data gathering with co‐design contextualised solution development within their lived experiences. However, embedding these solutions into policy and practice remains subject to existing power imbalances.