How Artificial Intelligence impacts the programs broadcast by Globo TV: Case studies

Abstract

In this article we show how Artificial Intelligence (AI) are impacting multimedia content creation, processing and delivery in the programs broadcasted by Globo TV. AI is mostly perceived as a new tool capable of optimizing and enhancing processes through automation in ways that were unthinkable in the recent past. Three broadcast programs were chosed as targets for AI algorithms deployment in our current workflow aiming at increased productivity, cost reduction and novel ways to generate content.