How attachment affects users’ continued use intention of tourism mobile platform: A user experience perspective

Abstract

Continued use intention of customers is a critical factor in the development of tourism mobile platforms (TMP), which reflects the degree of users’ attachment to the platforms. However, existing research in this field intends to investigate users’ attachment to a TMP by focusing on the overall cognitive satisfaction of the users, which deviates from the “cognition-affect” framework in psychology. Following the stimulus–organism–response (S-O-R) framework, this paper draws upon the attachment theory and the user experience theory, and proposes a model depicting how service experience of TMP affects users’ intention to keep using the TMP through the mediation effect of platform attachment. The empirical results (N = 276) showed that functional experience and social experience positively affect TMP users’ development of platform attachment (i.e., platform dependence and platform identity), which in turn enhance their intention to continuously obtain and provide tourism information via the TMP. This study expands the research on the continued use of TMP from an attachment perspective and contributes to the field in both theoretical and practical levels.

Research on the Impact of Perceived Interaction on User Stickiness in the Context of Tiktok E-commerce Live Broadcast -- The Mediating Role Based on Emotional Attachment

“…Liu Dongmeng's research found that perceived interaction can positively affect emotional attachment through need fulfillment and self-extension [14] . He Yuting studied user behavior from the perspective of interactivity, and found that improving user perception control, responsiveness and entertainment can strengthen the audience's emotional attachment to the live broadcast platform [15] .Yinghaiyang found that interactive perception has a positive impact on platform attachment in the dimension of emotional attachment when studying users' intention to continue using paid knowledge platform [16] .Therefore, the following hypothesis is proposed: H1a: User control has a positive impact on platform identity H1b: Entertainment has a positive impact on platform identity H1c: Connectedness has a positive impact on platform identity H1d: Responsiveness has a positive impact on platform identity H2a: User control has a positive influence on platform affection H2b: Entertainment has a positive influence on platform affection H2c: Connectedness has a positive impact on platform affection H2d: Responsiveness has a positive effect on platform affection…”