How augmented reality media richness influences consumer behaviour

Amorim, Inês Pessoa de; Guerreiro, João; Eloy, Sara; Loureiro, Sandra María Correia

doi:10.1111/ijcs.12790

Cited by 34 publications

(35 citation statements)

References 95 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Bulearca & Tamarjan, 2010; Choi & Choi, 2020;Chung et al, 2018;Cuomo et al, 2020;Dieck, Jung, & Rauschnabel, 2018;Jung et al, 2021;Nechita & Rezeanu, 2019;Olsson et al, 2013;Sung, 2021;Sung et "Examine the perceived value of AR applications within the museum context using a stakeholder approach." (Dieck & Jung, 2017, p. 110-111) SOR Model 9 Amorim et al, 2022;Do et al, 2020;Gäthke, 2020;Han et al, 2021;Hsu et al, 2021;Nechita & Rezeanu, 2019;Nikhashemi et al, 2021;Wang et al, 2022;Watson et al, 2020 "How does wearable AR media richness (the level of information cues, variety, and feedback) affect brand engagement and willingness to buy, and how do consumers' level of satisfaction (arousal and pleasure), attitude, and perceived information quality mediate this relationship?" (Amorim et al, 2022, p. 2).…”

Section: Number Of Articlesmentioning

confidence: 99%

“…(Dieck & Jung, 2017, p. 110-111) SOR Model 9 Amorim et al, 2022;Do et al, 2020;Gäthke, 2020;Han et al, 2021;Hsu et al, 2021;Nechita & Rezeanu, 2019;Nikhashemi et al, 2021;Wang et al, 2022;Watson et al, 2020 "How does wearable AR media richness (the level of information cues, variety, and feedback) affect brand engagement and willingness to buy, and how do consumers' level of satisfaction (arousal and pleasure), attitude, and perceived information quality mediate this relationship?" (Amorim et al, 2022, p. 2).…”

Section: Number Of Articlesmentioning

confidence: 99%

“…Purchase intentions/ sales Amorim et al, 2022;Baek et al, 2018;Baytar et al, 2020;Brengman et al, 2019;Chen et al, 2022;Choi & Choi, 2020;Feng & Xie, 2019b;Gatter et al, 2022;Haile & Kang, 2020;Haumer et al, 2020;Hilken et al, 2022;Jung et al, 2021;Kowalczuk et al, 2021;Lix androiu et al, 2021;Liu et al, 2020;Mishra et al, 2021;Orús et al, 2021;Park & Kim, 2021;Plotkina & Saurel, 2019;Poushneh & Vasquez-Parraga, 2017b;Poushneh, 2021;Qin et al, 2021;Smink et al, 2019;Sung, 2021;Tan et al, 2022;Uribe et al, 2022;Verhagen et al, 2014;Wang et al, 2022;Whang et al, 2021;Yim et al, 2017 Sales/actual purchase Isley et al, 2017;Jäger & Weber, 2020 Impulse buying Do et al, 2020;Lix androiu et al, 2021;Vonkeman et al, 2017WTP More He et al, 2018Heller et al, 2019b;Huang, 2021;Nikhashemi et al, 2021;Pozharliev et al, 2022 Reuse/loyalty Butt et al, 2022;Chen et al, 2022;…”

Section: Intentions and Behaviorsunclassified

See 2 more Smart Citations

Augmented reality in marketing: Conceptualization and systematic review

Massa

Ladhari

2023

Int J Consumer Studies

View full text Add to dashboard Cite

This systematic review of the literature focuses on the use of AR and its impacts in the marketing area. It provides a multidisciplinary, up‐to‐date synthesis of the literature and an exhaustive classification of AR. Through the use of the SPAR‐4‐SLR protocol, 148 articles were selected for analysis. The study has three main objectives. First, it reports the key characteristics (distribution by year, publication outlets, etc.), theoretical models, and methodologies used in this research domain. Second, it suggests a classification of the types of AR according to their triggers and the object of the augmentation (self vs. external). Third, it proposes a framework that presents (1) the AR features and attributes and the AR use experience; (2) the cognitive, affective, and social mediators; and (3) the outcomes of these experiences. Key moderators (types of AR, types of products, individual characteristics, etc.) are also discussed. Using the TCCM framework (theories, context, characteristics, and methodologies), this study offers several future research avenues and highlights the importance of considering the effects of the different types of AR. Finally, it offers pointers for managers on how to develop efficient AR solutions and how these can be used to reduce a company's carbon footprint.

show abstract

Section: Number Of Articlesmentioning

confidence: 99%

Section: Number Of Articlesmentioning

confidence: 99%

Section: Intentions and Behaviorsunclassified

See 1 more Smart Citation

Augmented reality in marketing: Conceptualization and systematic review

Massa

Ladhari

2023

Int J Consumer Studies

View full text Add to dashboard Cite

show abstract

“…AR HMDs have also been used. For example, de Amorim et al [ 6 ] designed an experiment in which participants were asked to put on a HoloLens to shop at a retail food store. When they pointed at a package containing a battered fillet, an overlaid virtual human in a suit appeared, holding the product and speaking about it.…”

Section: Agri-food Applicationsmentioning

confidence: 99%

“…Among these emerging technologies applied in the agri-food sector, augmented reality (AR) technology, in which computer-generated virtual information is superimposed onto the physical world [ 4 ], is becoming more and more popular. Although traditionally more widely used in the entertainment and gaming industries, AR technology is now being applied in a wider range of fields [ 5 ], as it can provide rich visualizations of information and allow user interaction with the data in context [ 4 , 6 ].…”

Section: Introductionmentioning

confidence: 99%

Trends of Augmented Reality for Agri-Food Applications

Xie

Chai²,

O’Sullivan³

et al. 2022

Sensors

View full text Add to dashboard Cite

Recent years have witnessed an increasing interest in deploying state-of-the-art augmented reality (AR) head-mounted displays (HMDs) for agri-food applications. The benefits of AR HMDs to agri-food industry stakeholders (e.g., food suppliers, retail/food service) have received growing attention and recognition. AR HMDs enable users to make healthier dietary choices, experience novel changes in their perception of taste, enhance the cooking and food shopping experience, improve productivity at work and enhance the implementation of precision farming. Therefore, although development costs are still high, the case for integration of AR in food chains appears to be compelling. This review will present the most recent developments of AR HMDs for agri-food relevant applications. The summarized applications can be clustered into different themes: (1) dietary and food nutrition assessment; (2) food sensory science; (3) changing the eating environment; (4) retail food chain applications; (5) enhancing the cooking experience; (6) food-related training and learning; and (7) food production and precision farming. Limitations of current practices will be highlighted, along with some proposed applications.

show abstract

The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products

Ambika,

Jain,

Belk

et al. 2024

J of Consumer Behaviour

View full text Add to dashboard Cite

Augmented reality marketing (ARM) is rapidly emerging as a critical marketing channel to enhance consumer experiences. In the past, researchers have focused on ARM's varied antecedents, mechanisms, and outcomes. However, this study aims to deepen the knowledge by exploring how ARM experiences can drive unique outcomes. Based on the TEAV model of consumption experience, we followed a mixed methods approach, utilizing the data from 22 interview participants and 711 survey respondents, analyzed through PLS‐SEM. The findings indicate that ARM facilitates cognitive, affective, and co‐creation experiences, influencing the purchase intention toward new variants of familiar products. The study's insights establish the role of technology in enabling new experiences and influencing consumption behaviors. The findings expand the academic understanding of the unique outcomes of ARM experiences. Brands, retailers, and marketers can use this research to boost revenue and image by encouraging ARM‐enabled experiences and purchases.

show abstract

How augmented reality media richness influences consumer behaviour

Cited by 34 publications

References 95 publications

Augmented reality in marketing: Conceptualization and systematic review

Augmented reality in marketing: Conceptualization and systematic review

Trends of Augmented Reality for Agri-Food Applications

The Role of Augmented Reality Experiences in Consumers' Purchase Intention Toward New Products

Contact Info

Product

Resources

About