How B2B seller firms can leverage the power of brands with end users

Fehl, Amy Greiner; Arnold, Todd; Good, Valerie

doi:10.1016/j.jbusres.2024.114952

Journal of Business Research

2025

DOI: 10.1016/j.jbusres.2024.114952

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How B2B seller firms can leverage the power of brands with end users

Amy Greiner Fehl,

Todd Arnold,

Valerie Good

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How B2B seller firms can leverage the power of brands with end users

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References 82 publications

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