How Branded Marketing and Media Campaigns Can Support a Healthy Diet and Food Well-Being for Americans: Evidence for 13 Campaigns in the United States

Englund, Tessa R.; Zhou, Mi; Hedrick, Valisa E.; Kraak, Vivica

doi:10.1016/j.jneb.2019.09.018

Cited by 23 publications

(21 citation statements)

References 23 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…34,35 Gray-literature sources provide important information that is otherwise unavailable to inform an evaluation of this issue if we were to depend exclusively on peer-reviewed published studies. 34,35 Table 1 describes the detailed methods used to identify, analyze, and synthesize evidence related to policies, recommendations, and practices regarding the accountability of stakeholders to use celebrity endorsement to promote healthy food environments. Four qualitative research criteria guided the evidence selection that included data relevance, data credibility, research quality, and professional judgment.…”

Section: Methodsmentioning

confidence: 99%

“…We conducted a comprehensive narrative review to collect evidence from peer‐reviewed and gray literature between 1 January 2000 and 31 December 2019. Gray‐literature sources are nonpeer‐reviewed literatures that include books and reports produced by academic institutions, government and nongovernmental agencies; conference proceedings; and press releases, media stories, and websites 34,35 . Gray‐literature sources provide important information that is otherwise unavailable to inform an evaluation of this issue if we were to depend exclusively on peer‐reviewed published studies 34,35 …”

Section: Methodsmentioning

confidence: 99%

See 1 more Smart Citation

An accountability evaluation for the responsible use of celebrity endorsement by the food and beverage industry to promote healthy food environments for young Americans: A narrative review to inform obesity prevention policy

et al. 2020

Self Cite

View full text Add to dashboard Cite

Research has shown that celebrity endorsement is a marketing strategy primarily used to promote highly processed food and beverage products to children and adolescents, which negatively influences their diet quality and increases their risks of obesity. This study conducted an accountability evaluation to examine government, expert, and industry policies, guidelines, recommendations, and practices regarding using celebrity endorsement to support healthy marketing environment for young Americans. This study used the National Academy of Medicine's LEAD principles (i.e., locate, evaluate, and assemble evidence to inform decisions) to identify and synthesize relevant evidence between January 2000 and December 2019. We categorized the evidence in a five-step accountability framework and assigned each step a progress score (i.e., none, limited, some, and extensive). The findings showed that the US government made no progress to appoint an independent empowered body to evaluate celebrity endorsement practices. Stakeholders made some progress to take and hold industry and government to account and limited progress to share the account and to strengthen accountability structures. We suggest actions for diverse stakeholders to substantially strengthen accountability structures to ensure that celebrity endorsement is used to promote only healthy food environments to reduce obesity risks for young Americans. K E Y W O R D S accountability, celebrity endorsement, food and beverage products, food environments, obesity, policies and actions 1 | INTRODUCTION Obesity is a worldwide pandemic with rates that have nearly tripled since 1975. 1 In 2016, about 41 million children under 5 years of age and over 340 million children and adolescents aged 5-19 years were affected by overweight or obesity. 1 The World Obesity Federation has projected that by 2020, 158 million children and adolescents will have obesity that will increase to 254 million by 2030. 2 In the United States (US), 25.4% of children and 21.0% of adolescents had obesity in 2017, and 26.3% and 24.2% of children and adolescents may be affected by obesity by 2030. 2 Robust evidence suggests that food and beverage marketing practices (e.g., print and broadcast media, celebrity endorsement, or interactive social media) negatively influence the dietary behaviors of children (0-11 years), adolescents (12-18 years), and young adults (19-35 years), which increases their risk of obesity and diet-related noncommunicable diseases (NCD). 3-7

show abstract

Section: Methodsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

An accountability evaluation for the responsible use of celebrity endorsement by the food and beverage industry to promote healthy food environments for young Americans: A narrative review to inform obesity prevention policy

et al. 2020

Self Cite

View full text Add to dashboard Cite

show abstract

“…Celebrities are highly prevalent in advertising globally (Aririguzoh, Mogaji, & Odiboh, 2019; Erdogan, Baker, & Tagg, 2001; Mchiza, Temple, Steyn, Abrahams, & Clayford, 2013; Muda, Musa, & Putit, 2012). They have endorsed a vast array of products such as food, make‐up, carbonated drinks, clothes, and sports brands (Englund, Zhou, Hedrick, & Kraak, 2020; Erdogan et al, 2001). Three main theoretical models have been advanced to explain the effectiveness of celebrity endorsement across different products and brands.…”

Section: Introductionmentioning

confidence: 99%

A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

Olmedo

Milner‐Gulland

Challender

et al. 2020

Conservat Sci and Prac

View full text Add to dashboard Cite

The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, but there is limited evidence of their effectiveness. We conducted a review of celebrityendorsed environmental campaigns. We report on the extent to which celebrities have been used in these campaigns, whether evaluation of the endorsement has been conducted, and assess whether there is evidence that the celebrities achieved the objectives they set out to accomplish through their engagement. We searched the peer-reviewed and grey literature in six languages from July 2018 to January 2019 and found 79 campaigns implemented in nine countries from 1976 to 2018. Two thirds of campaigns were implemented in China and reported in Chinese. Only four campaigns were evaluated, but none of the evaluations provided evidence of the effectiveness of celebrity endorsement. Evaluation focused instead on overall campaign outputs and outcomes. Claims of effectiveness were made, but the lack of measurable objectives, theory of change, outcome indicators, and critical evaluation renders it impossible to determine whether the outcomes achieved by the campaigns can be attributed to celebrity endorsement. It thus remains unclear whether celebrity endorsement can contribute to conservation efforts. It is essential for environmental practitioners and researchers to report the outcomes and lessons learned from celebrity endorsements to ensure that their future use in conservation marketing campaigns is evidence-based, thereby improving conservation practice.

show abstract

“…To the best of our knowledge, this is the first study examined the efficacy of theory-guided and tailored campaign interventions in changing college students' attitudes and behavior towards NMUPS. Findings of our study can help address issues prevalent and persistent in the campaign literature: (1) a lack of theory-guided and tailored campaign interventions [30,31], (2) a lack of campaign studies that offer detailed information on how the campaign strategies and messages were designed and developed [84,[86][87][88][89]105], and (3) a lack of campaign interventions in the context of NMUPS tailored to emerging adults such as college students [81][82][83].…”

Section: Discussionmentioning

confidence: 99%

“…We believe important understandings could be gained by answering the research question raised above, as there is an urgent need to fill the existing research gap and identify approaches that could effectively address and alleviate students' engagement in NMUPS activities [81][82][83]. In addition, there is also a need to develop theory-guided interventions that can be replicated and applied in other health contexts to further strengthen the campaign intervention literature [84][85][86][87][88][89].…”

Section: The Hbm and The Tpb Theoretical Principlesmentioning

confidence: 99%

“Study Natural” without Drugs: An Exploratory Study of Theory-Guided and Tailored Health Campaign Interventions to Prevent Nonmedical Use of Prescription Stimulants in College Students

Mackert

et al. 2020

IJERPH

View full text Add to dashboard Cite

Nonmedical use of prescription stimulants (NMUPS) among college students continues to rise. While some anti-NMUPS campaigns are available, little is known about the campaign development process and how well college students evaluate these messages. To bridge this gap, we developed theory-guided anti-NMUPS campaign interventions that are tailored to college students’ characteristics and evaluated students’ response towards them. A total of 445 college students (74.4% female; Meanage of 20; 18 to 35 years old) reviewed the campaign interventions and offered their evaluation via an online survey. Findings indicate that students responded to the campaigns positively. Results also indicate that female students are more likely to perceive the campaigns as effective than their male counterparts. Overall, the findings of this study suggest that theory-guided and tailored anti-NMUPS campaigns have great potential in changing students’ attitudes and behavior towards NMUPS. While this study fills critical gaps in the literature, considering the progress needed to strengthen the research field, more research is needed to further identify effective strategies that could prevent college students’ participation in NMUPS activities.

show abstract

How Branded Marketing and Media Campaigns Can Support a Healthy Diet and Food Well-Being for Americans: Evidence for 13 Campaigns in the United States

Cited by 23 publications

References 23 publications

An accountability evaluation for the responsible use of celebrity endorsement by the food and beverage industry to promote healthy food environments for young Americans: A narrative review to inform obesity prevention policy

An accountability evaluation for the responsible use of celebrity endorsement by the food and beverage industry to promote healthy food environments for young Americans: A narrative review to inform obesity prevention policy

A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

“Study Natural” without Drugs: An Exploratory Study of Theory-Guided and Tailored Health Campaign Interventions to Prevent Nonmedical Use of Prescription Stimulants in College Students

Contact Info

Product

Resources

About