“…And finally, though perhaps more importantly, the myth(o)s related to the disease itself (and, thus, its (in)curabiltiy and prevention) and the rejection of such myths—i.e. ‘myth-busting’ more generally (( Kristeva et al, 2018 ) Kristeva et al, 2019 ( Hanisch, 2022 ), Hanisch, 2022 )—bears revisiting. As ( Martimianakis et al, 2020 ) Martimianakis et al (2019) and argue, myths (from the Greek mythos and directly related to the origin story of the people ( Brown and Nestel, 2020 ), Brown and Nestel 2019), serve as (a) shared meaning making, (b) a vehicle for values and ideologies, and (c) a means of maintaining social power structures.…”