2007
DOI: 10.1093/cercor/bhm185
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How Cognition Modulates Affective Responses to Taste and Flavor: Top-down Influences on the Orbitofrontal and Pregenual Cingulate Cortices

Abstract: How cognition influences the affective brain representations of the taste and flavor of a food is important not only for understanding top-down influences in the brain, but also in relation to the topical issues of appetite control and obesity. We found using functional magnetic resonance imaging that activations related to the affective value of umami taste and flavor (as shown by correlations with pleasantness ratings) in the orbitofrontal cortex were modulated by word-level descriptors. Affect-related activ… Show more

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Cited by 286 publications
(234 citation statements)
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“…An implication of this study and further studies showing cognitive modulation of affective representations in the orbitofrontal cortex of taste and flavour (Grabenhorst et al 2007) and touch (McCabe et al 2008) is that even at the first stage in the processing of visual, taste, olfactory, and somatosensory stimuli at which the emotional or affective value is made explicit in the representation, the orbitofrontal cortex (Rolls 2005b(Rolls , 2008, top^down cognitive influences can bias representations, so that the emotion felt can be directly influenced (biased, or mildly`pre-empted'), at a relatively early level of cortical processing, by the cognitive state. This makes it clear that the types of top^down attentional processing described in this paper for vision apply to other modalities too, and indeed they probably are implemented by the same type of top^down biased competition process (Rolls 2008).…”
Section: Change Blindness and Inattentional Blindnesssupporting
confidence: 54%
“…An implication of this study and further studies showing cognitive modulation of affective representations in the orbitofrontal cortex of taste and flavour (Grabenhorst et al 2007) and touch (McCabe et al 2008) is that even at the first stage in the processing of visual, taste, olfactory, and somatosensory stimuli at which the emotional or affective value is made explicit in the representation, the orbitofrontal cortex (Rolls 2005b(Rolls , 2008, top^down cognitive influences can bias representations, so that the emotion felt can be directly influenced (biased, or mildly`pre-empted'), at a relatively early level of cortical processing, by the cognitive state. This makes it clear that the types of top^down attentional processing described in this paper for vision apply to other modalities too, and indeed they probably are implemented by the same type of top^down biased competition process (Rolls 2008).…”
Section: Change Blindness and Inattentional Blindnesssupporting
confidence: 54%
“…50 The primary taste cortex in the anterior insula of humans represents the identity and intensity of taste in that activations there correlate with the subjective intensity of the taste, and the orbitofrontal and ACC represents the reward value of taste, in that activations there correlate with the subjective pleasantness of taste. 52,53 We also found activation of the human amygdala by the taste of glucose. 49 Extending this study, O'Doherty et al 50 showed that the human amygdala was as much activated by the affectively pleasant taste of glucose as by the affectively negative taste of NaCl, and thus provided evidence that the human amygdala is not especially involved in processing aversive as compared with rewarding stimuli.…”
Section: Introductionmentioning
confidence: 53%
“…52,73 This has implications for further ways in which food intake can be controlled by cognitive factors, and this needs further investigation. For example, the cognitive factors that have been analyzed in these studies are descriptors of the reward value of the food, such as 'rich and delicious'.…”
Section: Cognitive Factors and Attentionmentioning
confidence: 99%
“…There are several ways that one can propose by which disrupted dopaminergic activation of the OFC and the CG could increase the risk for overeating. The medial OFC is involved with salience attribution including the value of food (Rolls and McCabe, 2007;Grabenhorst et al, 2007;Tremblay and Schultz, 1999) and thus its activation secondary to food-induced DA stimulation could result in an intense motivation to consume food with a concomitant inability to inhibit it. Moreover, because disruption in the activity of the OFC results in impairment in the reversal of learned associations when a reinforcer is devalued (Gallagher et al, 1999) this could result in continued eating when the value of food is devalued by satiety and could explain why damage of the OFC is associated with compulsive behaviors including overeating (Butter et al, 1963, Johnson, 1971.…”
Section: Association Between D2 Receptors and Prefrontal Metabolismmentioning
confidence: 99%