“…Perhaps people came to represent sexual orientation as 'innate' and this facilitated a broad change in their attitudes towards homosexuality (Sheldon, Pfeffer, Jayaratne, Feldbaum, & Petty, 2007;Wood & Bartkowski, 2004;); however, the mismatch hypothesis suggests that the causation may have traveled in the reverse direction. For example, cohort effects may have improved attitudes towards homosexuality (Andersen & Fetner, 2008;Treas, 2002) and this may have caused same-sex attraction to appear more essence-disclosing ('innate'). Thus, a tendency to represent the true self as virtuous may also help to explain the continued attraction of psychotherapies aimed at 'reorienting' nonheterosexuals (Dean Byrd, Nicolosi, & Potts, 2008;Haldeman, 2002).…”