How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting

Kim, YoHan; Yun, Sunyoung; Lee, Joosung; Ko, Eunju

doi:10.1080/02650487.2015.1096102

Cited by 70 publications

(59 citation statements)

References 46 publications

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“…One way in which airlines can influence customers to engage in green strategy is through voluntary carbon off setting where each passenger is held accountable for his/her carbon emissions however this strategy is still low and lacks support from mass media (Kim, Yun, Lee, & Ko, 2016).Voluntary off setting will not offset carbon emissions alone there is need of some strict measures or policies from government to mitigate climate change (Mckercher et al, 2010) The most practical way of achieving behavioral change as shown by Thaler & Sunstein, (2008) research is the use of behavioral economics where people's psyches are changed without them feeling that their freedoms are being encroached on and this was supported by research which showed that compulsory government policies can easily bring about behavioral change but recent research by and Dillimono & Dickinson, (2015) research shows that much as government policies can do much to encourage behavioral change they need to play their part in providing good public infrastructures to easy the process of changing behaviors.…”

Section: Discussionmentioning

confidence: 99%

Tourism and Climate Change Mitigation, a Focus on Behavioral Change in Air Travel

Grace¹

2020

IJISRT

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It is undisputable that tourism has grown since the last decades and is the main source of foreign exchange for most developing countries. This growth is partially attributable to technological advancements in the aviation industry which has eased transportation from one region to another. However tourism contribution to carbon dioxide emissions through air transport is alarming with the sector contributing 40% of the overall carbon print and therefore if immediate remedies are not undertaken the earth system may go in a state where it may never recover. The aim of the paper therefore is to point out how behavioral change is the immediate solution for reduction in climate change emissions especially those originating from the aviation industry, since reliance on the technological advancement is mythical. Content analysis was used to conduct the study by using the crucial keywords in three online databases and 17,966 results were analyzed. Findings indicate that behavioral change is the immediate remedy for climate change mitigation. This is coupled with the fact that most air customers are living in denial and yet governments and the aviation industry lack commitment to controlling climate change. Therefore, if any tangible reduction is to be achieved in climate change emanating from aviation industry, there is need for realistic measures from both the governments and the aviation sector in order to encourage individual behavioral changes.

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Section: Discussionmentioning

confidence: 99%

Tourism and Climate Change Mitigation, a Focus on Behavioral Change in Air Travel

Grace¹

2020

IJISRT

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“…In other words, if the overall perception of a product is identical to the specific needs of the users, the likelihood of the product being purchased is greater. Therefore, previous literature has indicated that perceived consciousness and self‐ability are positively related to purchase or usage behaviour (Cho, Thyroff, Rapert, Park, & Lee, ; De Leeuw, Valois, Ajzen, & Schmidt, ; Kim, Yun, Lee, & Ko, ; Koller, Floh, & Zauner, ). Hence, this research implies the hypothesis:Hypothesis (H3) : Sustainable consciousness and self‐ability are positively associated with the sustainable motivational behaviour of bike sharing.…”

Section: Theoretical Conceptions and Research Hypothesesmentioning

confidence: 99%

True sustainable development of green technology: The influencers and risked moderation of sustainable motivational behavior

Chen

2018

Sustainable Development

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To explore the essence of sustainable behaviour, a comparison was made between users' and non-users' attitudes towards bike sharing, a green technological mode of transport. The effects of three concepts on the sustainable motivational behaviour of using a bike-sharing service were studied: (i) the individual's own sustainable consciousness and self-ability (the sustainable aptitude of an object and the belief in one's skills); (ii) confidence in the service's health and environmental benefits (a positive anticipation of health and environmental benefits); and (iii) other people's sustainable norms (behaviour based on other people's sustainable attitudes). A multi-group analysis indicated significant differences in the users' and non-users' path estimates, and a risked moderator was obvious for non-users' sustainable consciousness.Other people's sustainable norms have a greater effect, particularly for users, and confidence is also a critical mediating factor for non-users of the green technology for truly sustainable development. KEYWORDSconfidence in health and environmental benefits, green technology, sustainable consciousness and self-ability, sustainable development

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“…Consumers' perceptions of sustainable consumption depend on their personal attitudes regarding perceived relevance and value, perceived effectiveness for impacting the environment or society, and perceived losses and gains (Bei & Simpson, ; Belz & Peattie, ; Kim, Yun, Lee, & Ko, ; Tan, ; Tarkiainen & Sundqvist, ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q‐R methodologies

Song

2017

Int J Consumer Studies

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While sustainability has increasingly attracted the attention of scholars and practitioners, consumer attitudes and behaviors toward sustainable consumption have not yet been elucidated. The decision‐making process around sustainable consumption involves diverse and complex considerations including some forms of compromise (tradeoff). In addition, sustainability is a broad and subjective concept, and is not a primary attribute of a product Impacting the choices of consumers. Therefore, it is necessary to apply new methods to overcome the limitations of conventional evidence‐based research. This research uses Q and Q‐R methodologies to identify consumers' subjective viewpoints toward sustainable fashion and to present socio‐demographic differences across segments of sustainable fashion consumers. Study 1 uses Q methodology to interview 26 consumers and to identify four types of decision makers: doubtful egoists, single‐minded bystanders, wavering intellects, and opinion leaders. Study 2 uses Q‐R methodology to verify the psychological and socio‐demographic variables among 328 consumers. The research provides useful suggestions for selecting and approaching target consumer segments in the sustainable fashion industry.

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How consumer knowledge shapes green consumption: an empirical study on voluntary carbon offsetting

Cited by 70 publications

References 46 publications

Tourism and Climate Change Mitigation, a Focus on Behavioral Change in Air Travel

Tourism and Climate Change Mitigation, a Focus on Behavioral Change in Air Travel

True sustainable development of green technology: The influencers and risked moderation of sustainable motivational behavior

Perceptions, attitudes, and behaviors toward sustainable fashion: Application of Q and Q‐R methodologies

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