How Corporate Social Responsibility Affects Corporate Reputation: Evidence from an Emerging Market

Vlastelica, Tamara; Kostić, Slavica Cicvarić; Okanović, Milan; Milosavljević, Miloš

doi:10.5771/0949-6181-2018-1-10

Cited by 27 publications

(13 citation statements)

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“…From the perspective of society, it is essential to assess improvements in the quality of life of people and the upliftment of the community as a whole. From the business point of view, there is extensive literature that reviews the influence of engagement in CSR activities on employee commitment and retention (Collier and Esteban, 2007;Aminudin, 2013), customer satisfaction and loyalty (Shin and Thai, 2015;Pérez and Rodriguez del Bosque, 2015), reputation (Lin-Hi and Blumberg, 2018;Vlastelica et al, 2018), firm performance using market and book value measures (Cornell and Shapiro, 1987;Orlitzky et al, 2003), competitive advantage (Yu et al, 2017), risk (Jo and Na, 2012;Hsu and Chen, 2015), the credit rating (Attig et al, 2013;Oikonomou et al, 2014), etc. Thus, most of the existing studies focus on end results.…”

Section: Introductionmentioning

confidence: 99%

The linkage between CSR and cost of equity: an Indian perspective

Dahiya

Singh

2020

SAMPJ

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Purpose This study aims to explore the relationship between corporate social responsibility (CSR) and the cost of equity (CoE) capital of Indian manufacturing firms. Design/methodology/approach The study is conducted on a sample of 68 manufacturing firms listed on National Stock Exchange of India Limited (NSE) 200, investigated for the period 2013 to 2018. To deal with the issue of endogeneity, the techniques of system generalized method of moments and two-stage least square have been applied. Findings The results suggest that CSR disclosure is positively linked with the CoE in the case of manufacturing firms, signalling that socially responsible firms in India bear a higher CoE. The findings indicate that investors do not treat CSR as a value-augmenting factor. Practical implications Firms should effectuate effective managerial and organizational changes to fulfil their social responsibility instead of window dressing their activities. Regulators in India must work towards more stringent enforcement of the act and make efforts to promote public awareness of CSR. Social implications The integration of CSR activities with the economic operations of the business is imperative. Originality/value To the best of researchers’ knowledge, there is a lack of studies focussing on India, which serves as an ideal setting for the study owing to the latest legislation mandating CSR expenditure. The study focusses on manufacturing firms as these firms are more susceptible to contribute to environmental pollution, exploitation of natural resources and labour concerns.

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Section: Introductionmentioning

confidence: 99%

The linkage between CSR and cost of equity: an Indian perspective

Dahiya

Singh

2020

SAMPJ

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“…To substantiate the working hypothesis of the article, which is formulated later on, the authors applied a complex of mathematical and economic analysis methods, which were systematized based on the approach of Vlastelica et al [21]. In the mentioned research, the authors identified the influence of individual elements of corporate social responsibility on the overall reputation of the enterprise using expert and respondent assessments.…”

Section: Methodsmentioning

confidence: 99%

Accounting for social responsibility of business in the context of sustainable development

Lavrova-Manzenko,

Opalko,

Butko

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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The paper focuses on the fundamental components of socially responsible business and their accounting in terms of dividing it into determinants that is justified by the emergence of corporate social reporting, the expansion of the boundaries of traditional accounting concerning the introduction of indicators related to social costs, environmental and atypical aspects. The aim of the research is to comprehensively analyze all components of the social accounting system, identify the peculiarities of socially responsible business in the context of sustainable development, and develop recommendations for the formation of methodological and organizational components of presenting relevant information in the reporting of enterprises. We have found that the modern system of social accounting reveals the facts of economic activities concerning the accounting of social costs, economic and environmental measures to make effective management decisions in terms of the impact of the enterprise activities on society, adapted to the requirements of the external and internal environment. An overview of scientific views on the essence of accounting for social reporting is considered using the methods of analysis, synthesis, comparison, grouping and generalization. The author’s opinion of the social accounting system involving the following main determinants as accounting for social responsibility of business, formation of accounting information in terms of sustainable development, environmental consequences of activity, accounting for atypical social components, accounting for reputational capital, is considered. We have substantiated that further implementation of social accounting and preparation of annual reports based on the proposed elements, can help in the formation of corporate and social responsibility of the company, expanding the range of interested parties: partners, customers and investors, i.e., magnetizing in the form of reputational capital.

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“…“CSR” was found to be an important driver of corporate reputation as CSR affecting corporate reputation from both important stakeholders and citizens. Therefore, good corporate reputation comes from the integration of CSR activities to strategies, programs and action plans, in a structural way that leads to better performance (Vlastelica et al , 2018).…”

Section: Sustainability Corporate Social Responsibility and Sensemakingmentioning

confidence: 99%

Sustainable development through five senses of effective corporate social responsibility strategy

Mubarak

2020

SRJ

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Purpose This study aims to introduce a five senses concept (sight, hearing, taste, touch and smell) that enhances corporate social responsibility (CSR) strategy. It sheds light on the effective CSR senses, which are required by firms for better performance and sustainable development. Design/methodology/approach The main approach for collecting information for discussion is the literature review focusing on topics such as CSR strategy, CSR activities, sustainability and sensemaking. Findings While searching the literature, little was found on sensemaking and very little was found on CSR five senses, a gap which needs to be looked at. A gap was also found between what firms do and what are expected from them to deliver to society in terms of CSR activities which puts sustainability at risk. Practical implications Firms are expected to improve performance when these five CSR senses are incorporated in their strategy and activities. This approach makes firms work effectively to meet different stakeholders’ needs and wants internally and externally; hence, a better satisfaction level can be achieved and sustainable development is likely to be better secured. Originality/value The idea of CSR senses has been neither thoroughly discussed nor sufficiently developed as a five CSR senses concept in the previous studies. This study contributes to the CSR knowledge and practice in many venues by offering a conceptual model that suggests important senses of effective CSR strategy, hence, bridging the CSR gap that might exist in strategy and practice. Therefore, researchers and practitioners are expected to benefit from this study that can result in better CSR control and sustainable development.

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How Corporate Social Responsibility Affects Corporate Reputation: Evidence from an Emerging Market

Cited by 27 publications

References 0 publications

The linkage between CSR and cost of equity: an Indian perspective

The linkage between CSR and cost of equity: an Indian perspective

Accounting for social responsibility of business in the context of sustainable development

Sustainable development through five senses of effective corporate social responsibility strategy

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