2012
DOI: 10.1111/j.1467-6486.2012.01068.x
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How Corporate Social Responsibility Engagement Strategy Moderates the CSR–Financial Performance Relationship

Abstract: We propose that firm profits are shaped by how firms engage in corporate social responsibility. Recent research on the corporate social responsibility (CSR)–corporate financial performance (CFP) relationship proposes a variety of contextual and organizational factors to create a more robust link. However, few of these studies explore the role of the CSR engagement strategy. Drawing on absorptive capacity theory and related perspectives such as time compression diseconomies, asset mass efficiencies, and path de… Show more

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Cited by 539 publications
(581 citation statements)
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References 101 publications
(228 reference statements)
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“…For these companies, social concerns play an equally important role, along with competitiveness, in driving innovations. This could be a relevant contribution, introducing a further consideration, to the discourse on CSR and competitiveness [65][66][67][68]. While CSR discourse has focused upon a supposed link between CSR and profitability in order to make corporate responsibility more alluring for managers, our findings appear to indicate that, for some, the products' positive impacts on consumers' lives might be as equally alluring as profit.…”
Section: Discussionmentioning
confidence: 74%
“…For these companies, social concerns play an equally important role, along with competitiveness, in driving innovations. This could be a relevant contribution, introducing a further consideration, to the discourse on CSR and competitiveness [65][66][67][68]. While CSR discourse has focused upon a supposed link between CSR and profitability in order to make corporate responsibility more alluring for managers, our findings appear to indicate that, for some, the products' positive impacts on consumers' lives might be as equally alluring as profit.…”
Section: Discussionmentioning
confidence: 74%
“…Michelon et al [44] and Tang et al [45] noted that the positive effect of these initiatives on the business performance is stronger, both in market and accounting performance measures, when a firm seeks CSR initiatives that are related with the preferences of its stakeholders. On the other hand, Boesso et al [8] argue the possibility of attaining of financial aims in both the short and the medium term, as they define the strategic approach as a combination of the descriptive approach and the instrumental approach.…”
Section: Literature Reviewmentioning
confidence: 99%
“…However, with survey research, due to its high level of standardization, developing a measurement tool adequate for many types of companies is more problematic. The previous quantitative research that we know of involved narrowly defined industries, very often manufacturing, which amounted to relatively homogeneous samples more suited for statistical analysis, e.g., [80,82,84]. In contrast, this current paper offers questionnaire scales with statistical evidence, implying that the same measurement model could be used in all three industries with similar validity and reliability.…”
Section: Theoretical and Practical Implications Of The Studymentioning
confidence: 90%