How country of manufacturing and sweatshop free information affects online apparel consumers' perceived quality, value and purchase intention

Zhang, Lingyuan

doi:10.32469/10355/44010

Cited by 1 publication

(1 citation statement)

References 66 publications

(145 reference statements)

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“…Consumers' perceived risk for apparel recommended by anchors will be reduced, and they believe that their recommended goods will have better utility [11]. Meanwhile, online word-of-mouth moderates perceived value and purchase intention, with positive word-of-mouth promoting consumption intention and negative word-of-mouth inhibiting it [12].…”

Section: Motivation For Purchasementioning

confidence: 99%

Analysis of Influencing Clothing Consumption Motivation in the Context of E-commerce and Its Marketing Research

Cai,

Tang,

2023

AEMPS

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After the economic recession of 2008, e-commerce began to develop rapidly, but clothing e-commerce experienced a growth bottleneck after the economic recovery. The rapid development of e-commerce has promoted a change in consumption patterns at all levels of society. Social media easily influence peoples clothing consumption to pursue individualization and trend. More people starting to pay more attention to personalized design and shopping experiences. The study divides the behavioral elements into internal environmental impact factors and methods to improve the competitiveness of enterprises and refines the behavioral factors that affect the consumption of clothing consumers. The internal influencing factors of consumers include feelings and motivations. This review derives ways to promote consumer consumption based on the consumers anchoring effect, psychological contract, and other effects that could influence consumer behavior. The results show that building a good corporate brand influence and carrying out different promotional activities are conducive to promoting consumer consumption.

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Section: Motivation For Purchasementioning

confidence: 99%