How Creativity and Celebrity Trust Promotes Intention to Visit a Destination

Ferreira, Sónia; Santos, Sara; Santo, Pedro Espírito

doi:10.1007/978-3-030-89735-2_56

Cited by 3 publications

(2 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Collaborating with influencers from the travel industry can further increase the level of online community engagement (Ferreira et al, 2022). Opinions and reviews of satisfied travelers, posted on websites or booking platforms, play an important role in building the reputation of a given place (Huang Liuying and Xie Liqiong, 2013).…”

Section: Resultsmentioning

confidence: 99%

Social Media Influencer Marketing in the Promotion of Tourist Destinations

Pettersen-Sobczyk

2023

ERSJ

View full text Add to dashboard Cite

Purpose:The aim of the article is to indicate the role of influencers in the promotion of tourist destinations. Design/Methodology/Approach: The study used elements of the systematic literature review method (SLR), case studies, synthesis and logical reasoning. Findings: The review of the literature showed that the research on influencer marketing in the promotion of tourist destinations is a very important issue. The allure of social media influencers lies not only in their ability to showcase destinations but also in their capacity to redefine travel trends. Destinations that might have once been hidden gems are brought into the limelight, while conventional hotspots are experienced through a fresh lens. The ripple effect of this phenomenon is felt across industries, as businesses, hospitality sectors, and local economies adapt to cater to the evolving preferences influenced by social media influencers. Practical Implications: The results show a small number of publications dedicated to this topic, so it still needs to be analyzed, both on a practical and research basis. Originality/Value: The paper is based on own research. Research into influencer marketing in promotion of tourist destinations is still at an early stage of development. The results of the analysis may be of interest to both scientists and practitioners, in particular government and local government organizations responsible for the promotion of tourist destinations.

show abstract

Section: Resultsmentioning

confidence: 99%

Social Media Influencer Marketing in the Promotion of Tourist Destinations

Pettersen-Sobczyk

2023

ERSJ

View full text Add to dashboard Cite

show abstract

“…The social media platforms are an easy way for celebrities to communicate with their enthusiast followers and the followers of their followers (Jin, Muqaddam, & Ryu, 2019). As a result, their post-sharing on social media platforms is a recipe for influencing the visitors' decisions to travel to a tourist destination (Ferreira, Santos, & Santo, 2022). Moreover, the study found that Bongo Fleva musicians such as Diamond Platinumz influence many visitors' travel intentions, followed by Millard Ayo (TV personality), Mbwana Samata (athletes) and beauty queens Wema Sepetu (cf Table 5).…”

Section: Discussionmentioning

confidence: 99%

The role of celebrity involvement in influencing domestic tourists’ intention to visit Tanzania’s attractions: attitude as a mediating variable

Kara

2024

IHR

View full text Add to dashboard Cite

PurposeAlthough previous studies have examined the influence of celebrity involvement in behavioural intentions, the role of celebrity dimensions such as attraction, self-expression and centrality in influencing tourists’ intention in the context of developing countries such as Tanzania remains largely unaddressed. This study, therefore, examined the relationship between celebrity involvement and domestic tourists' intentions to visit tourist attractions, attitude being the mediating variable.Design/methodology/approachA questionnaire was self-administered on a convenient sample of 279 domestic tourists in the Tanzania’s four largest regions, namely, Dar es Salaam, Mbeya, Arusha and Mwanza. Employing a quantitative research approach, structural equation modelling was performed to test the cause-and-effect relationships between celebrity involvement and tourists’ intentions before testing the mediating role of attitude in such a relationship. Confirmatory factor analysis was also performed to test the measurement models.FindingsAttraction emerged to be the main determinant of the celebrity dimension that significantly influenced domestic tourists’ travel intentions, whereas attitude partially mediates such a relationship. Moreover, Bongo Fleva musicians, particularly Diamond Platnumz, one of the leading celebrities in this genre, were found to influence most of the respondents’ travel intentions – he posted a picture on his Instagram account of him touring the Serengeti National Park.Research limitations/implicationsThe study focused on domestic tourists residing in four of the Mainland Tanzania’s largest regions, hence excluding those residing on the islands of Unguja and Pemba. Due to cultural differences, including the islands not only could unleash new perspectives on celebrity involvement dimensions but also could have introduced new determinants of travel intentions.Practical implicationsThis study offers guidance to tourism businesses on designing their marketing campaigns that they should harness celebrity’s attractive qualities effectively. The focus should be directed not only towards linking destinations with celebrities but also on stimulating positive perception of those destinations, aligning with the attitudes of their followers.Social implicationsThe study has set out a new perspective for researchers, practitioners and tourism businesses to refine their promotional strategies and for academicians to gain a deeper understanding of visitor behavioural intention dynamics.Originality/valueThis study has proposed and verified that attraction is a dominant determinant compared to self-expression and centrality in explaining tourists’ travel intentions and attitudes, which play a significant role in explaining such a relationship. Although the study employed a modified theory of planned behaviour in a celebrity involvement study, the findings have broadened the understanding and its applicability in the context of a developing country.

show abstract

Role of tourist-chatbot interaction on visit intention in tourism: the mediating role of destination image

Tosyali,

Coban-Tosyali

2023

Current Issues in Tourism

View full text Add to dashboard Cite

How Creativity and Celebrity Trust Promotes Intention to Visit a Destination

Cited by 3 publications

References 31 publications

Social Media Influencer Marketing in the Promotion of Tourist Destinations

Social Media Influencer Marketing in the Promotion of Tourist Destinations

The role of celebrity involvement in influencing domestic tourists’ intention to visit Tanzania’s attractions: attitude as a mediating variable

Role of tourist-chatbot interaction on visit intention in tourism: the mediating role of destination image

Contact Info

Product

Resources

About