How culture matters in children’s purchase influence: a multi-level investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, Marie Odile

doi:10.1007/s11747-007-0016-6

Cited by 40 publications

(45 citation statements)

References 30 publications

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“…This investigation also reflects recent trends in research related to changing global lifestyle and consumption patterns-such as studies by Grunert (2003), Mellin-Olsen and Wandel, (2005), Laroche, Yang, Kim, and Richard (2007), Leong (2008), Tambyah and Chng (2006), Skaggs et al (1996)-and helps extend them in new directions. Marketers need a better understanding of food consumption patterns by minority communities if they hope to reach these target markets.…”

Section: Conclusion Managerial Guidelines and Further Researchsupporting

confidence: 66%

Assessing the Impact of Ethnocentrism in the Food Buying Decisions of International University Students

Tirelli

Martínez–Ruiz

Gómez-Ladrón-De-Guevara

2015

Journal of Food Products Marketing

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This study assesses the influence of ethnocentrism on food buying decisions by a specific group of sojourners-namely, international university students-by distinguishing the results observed in relation to gender differences from those detected without any consideration of gender differences. On the basis of an exhaustive review of relevant literature, this study offers several research hypotheses pertaining to the influence of ethnocentrism on evaluations of alternatives, choices, and post-purchase stages. To test these hypotheses, the authors collected data from a sample of university foreign students enrolled in a Spanish university, and then submitted these data to diverse principal components factorial analyses and linear parametric regressions. The results show that a consideration of gender makes a great difference, in that the influence of ethnocentrism is much greater in the food buying decision process for male sojourners. These results have major implications for key stakeholders such as food manufacturers, importers, retailers, and universities.

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Section: Conclusion Managerial Guidelines and Further Researchsupporting

confidence: 66%

Assessing the Impact of Ethnocentrism in the Food Buying Decisions of International University Students

Tirelli

Martínez–Ruiz

Gómez-Ladrón-De-Guevara

2015

Journal of Food Products Marketing

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“…Culture is a matrix that shapes the nature of interpersonal exchanges in society and provides the context within which parental influences on adolescents play out (Laroche et al, 2007;Leung et al, 1998). Despite the important role of culture in consumer socialization, prior researchers have not studied the effect of parental responsiveness on adolescents' self-concept or SPI across different cultural contexts yet.…”

Section: Introductionmentioning

confidence: 99%

Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation

Yang

Laroche

2011

Journal of Business Research

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From a developmental perspective, this research focuses on how parental responsiveness affects adolescent susceptibility to peer influence both directly, and indirectly, through the key elements of adolescent selfconcept (i.e., interdependent self-construal, self-esteem, and self-monitoring). The proposed parent-self-peer model incorporates culture as a moderator. The overarching finding is that in individualist cultures such as Canada, responsiveness reduces susceptibility mainly through an indirect effect by undermining interdependent self-construal, fostering self-esteem, and impairing self-monitoring. However, in collectivist cultures such as China, responsive parenting reduces susceptibility primarily through a direct effect. These findings are largely due to the cultural differences in socialization goals oriented toward individualism vs. collectivism.Published by Elsevier Inc.

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“…Interdependencies among the family members, stronger cohesive ties and overall collectivist ideals characterise families and their members in the East over autonomous independent self-reliant relationship dynamics in the Western societies (Greenfield and Suzuki, 1998). Cultural differences between East and West also exist in parent-child communication styles (Laroche et al, 2007). However, in modern times, the advent of Western values and cultures through the Internet, media and the influx of multinational corporations make studies around the emerging market of child consumers, and their characteristic influences and family decision-making patterns all the more intriguing (Laroche et al, 2007).…”

Section: Consumer Socialisation Of Children In Emerging Markets: Parementioning

confidence: 99%

“…Cultural differences between East and West also exist in parent-child communication styles (Laroche et al, 2007). However, in modern times, the advent of Western values and cultures through the Internet, media and the influx of multinational corporations make studies around the emerging market of child consumers, and their characteristic influences and family decision-making patterns all the more intriguing (Laroche et al, 2007).…”

Section: Consumer Socialisation Of Children In Emerging Markets: Parementioning

confidence: 99%

Role of children in family purchase across Indian parental clusters

Sondhi

Basu

2014

Young Consumers

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The study aims to explore the evolving status of children as active consumers in the emerging Indian market by assessing their impact on family buying practices across distinct parental clusters. Design/methodology/approach -The study uses a structured questionnaire to draw a quota sample of 136 urban Indian parents across four child segments from two Indian metropolitan cities to understand their attitudes towards parenting and the consequent empowerment of their children for actively participating in family purchase decisions around varied children's product categories. Findings -Exploratory factor analysis reveals five well-defined parental attitudes towards child rearing. The attitudinal factors are used to define three discrete parental clusters, namely, time-pressed parents, child-centric parents and socially influenced parents. The demographic and psychographic profiles of the clusters expose the significant influence of the educated and affluent parents in empowering their children as more active influencers/consumers. The role of children as independent buyers of eatables and toys over other categories is also re-established.Research limitations/implications -The diversity of Indian parents both in terms of their family structure and attitude towards parenting significantly deliver decisive signals for market-specific segmentation strategies. The uniformity in their shopping frequency and increasing child involvement in family purchases also highlight the opportunities ahead. Originality/value -Empirical evidences on the growing role of children in family purchases and their transformation into active consumer in an evolving market adds to the existing under-represented family consumption literature with more market-specific insights.

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How culture matters in children’s purchase influence: a multi-level investigation

Cited by 40 publications

References 30 publications

Assessing the Impact of Ethnocentrism in the Food Buying Decisions of International University Students

Assessing the Impact of Ethnocentrism in the Food Buying Decisions of International University Students

Parental responsiveness and adolescent susceptibility to peer influence: A cross-cultural investigation

Role of children in family purchase across Indian parental clusters

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