Abstract. The capacity of individuals to cope with threatening situations depends
directly on their capacity to anticipate what will come next. The media
should play a key role in that respect, but an extensive analysis of
earthquake media coverage by the international news reveals systematic
biases. Exploring a corpus of 320 888 news articles published by 32
worldwide newspapers in 2015 in English, Spanish or French, we found that
the press covers a very small number of events: 71 % of the news about
seismic events was dedicated to only 3 earthquakes (among the 1559
magnitude 5+ events). A combination of frequency and content analysis reveals a
typical framing of the “earthquake news”. Except for the “Nepal quake”, the
duration of the coverage is usually very short. Thus, the news tends to focus
on short-term issues: the event magnitude, tsunami alerts, human losses,
material damage and rescue operations. Longer-term issues linked to the
recovery, restoration, reconstruction, mitigation and prevention are barely
addressed. Preventive safety measures are almost never mentioned. The news
on impacts shows a peculiar appetency for death counts, material damage
estimates and sensationalism. News on the response tends to emphasize the
role played by the international community in helping the “poor and
vulnerable”. The scientific content of the coverage is often restricted to
mentions of the magnitude, with the concept of the seismic intensity being
largely ignored. The notion of the “seismic crisis” also seems unclear, with
aftershocks sometimes being treated as isolated events. Secondary hazards
are barely mentioned, except in the case of tsunami alerts. Together, these
biases contribute to fatalistic judgments that damage cannot be prevented.
If scientific messages are to be communicated, they should be broadcast a
few hours after an event. Why not take the opportunity to familiarize
people with the real timeline of seismic disasters?