How did the company respond to reviews on twitter? Es teh indonesia' case

Agatha, Gabrielle; Susilo, Daniel; Juliadi, Rismi

doi:10.25139/jsk.v7i1.6150

Cited by 3 publications

(3 citation statements)

References 18 publications

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“…Confirmation bias is an additional component that influences individuals to display a disproportionate affinity for information that aligns with their preexisting opinions or beliefs, irrespective of its veracity (Agatha et al, 2023;Yasir et al, 2019). This cognitive bias has the potential to impair individuals' judgement and prompt them to endorse and disseminate deceptive material that reinforces their preexisting beliefs without critically evaluating its veracity.…”

Section: Introductionmentioning

confidence: 99%

User behaviour and hoax information on social media case of Indonesia

Effendi

2023

Indonesian Journal of Communications Studies

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The present study examines the influence of user behaviour on the propagation of deceptive information on social media platforms within the Indonesian setting. It specifically focuses on the ramifications of such behaviour on political, health, business competition, and environmental matters. The beginning of the study highlights the gravity of the dissemination of hoaxes on social media platforms, attributing it to the algorithms that prioritise information that is engaging, frequently characterised by provocative or sensationalised headlines. The methodology section discusses how we adopted a mixed-methods approach to examine both quantitative data from social media metrics and qualitative data from user interviews. Additionally, network analysis was used to identify disinformation dissemination across platforms. The findings suggest that hoaxes spread quickly because they grab users' attention better than real information. Our research also shows that these fraudulent schemes can increase social strife, anger, and prejudice against certain groups or people, tarnishing their social standing. Our research shows that in democratic nations like Indonesia, where freedom of expression is important, incorrect information is often used for electoral gain. Our analysis shows that users need better digital literacy to handle this issue. Training people to spot fake news is one way to combat the growing problem of disinformation.

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Section: Introductionmentioning

confidence: 99%

User behaviour and hoax information on social media case of Indonesia

Effendi

2023

Indonesian Journal of Communications Studies

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“…Therefore, it is crucial for brands to back their sustainability claims with tangible actions, transparent reporting, and thirdparty certifications. Authenticity and credibility are paramount in sustainable branding (Agatha et al, 2023;Putri et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Digital Marketing Communication Model of Healthy Instant Noodles from Lemonilo

Wijayanto,

Hadiwijaya,

Ganiem

et al. 2023

JKP

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Indonesia is a country that has strong instant noodle culture, most of them grows up with either Indomie or Mie Sedaap regardless they’re rich or poor. Most people cannot resist the taste and flavor of instant noodle; hence, instant noodle becomes Indonesia’s high-ranked product. This time, Lemonilo’s Healthy noodles exists with a different value and core compared to the other instant noodle in Indonesia. Lemonilo’s Healthy noodles exists with Sustainable branding that includes diverse health campaign. Lemonilo’s Healthy noodles that healthy instant noodle with good digital content exists in Indonesian Instant Noodle industry.

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“…In the past, PR efforts primarily aimed to reach mass audiences through traditional media channels such as television and newspapers. However, today's approach favours personalised communication strategies (Agatha et al, 2023;Putranto et al, 2021). Personalisation involves tailoring communication to specific audience segments based on their interests, needs, and preferences.…”

Section: Introductionmentioning

confidence: 99%

Influencer relations: the new paradigm of public relations

Sumandiyar,

Smith,

Syahr

et al. 2023

Indonesian Journal of Communications Studies

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Digitalisation has become an integral part of people's daily lives, particularly with the significant impact of the COVID-19 pandemic. In the past, Public Relations (PR) primarily focused on public branding, catering mostly to a select audience. However, the rise of Digital Uses and Gratifications has led to a transformation in media dynamics, giving rise to a new paradigm known as Corporate Communications and Influencer Marketing. In this research, AI Machine learning and Pattern Analysis was employed to examine the patterns of the Influencer aspect within Public Relations. This emerging PR paradigm demonstrates the dynamic nature of the field as it expands to encompass new dimensions. Incorporating Influencer Relations to promote products requires integrating Corporate Communications skills to establish a thriving Influencer Relations industry. This highlights the evolving nature of PR in response to the changing media landscape, indicating the need for a comprehensive approach to harnessing the potential of digitalisation and Influencer Marketing in modern Public Relations practices.

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How did the company respond to reviews on twitter? Es teh indonesia' case

Cited by 3 publications

References 18 publications

User behaviour and hoax information on social media case of Indonesia

User behaviour and hoax information on social media case of Indonesia

Digital Marketing Communication Model of Healthy Instant Noodles from Lemonilo

Influencer relations: the new paradigm of public relations

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