2020
DOI: 10.1017/jmo.2020.29
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How discretionary behaviors promote customer engagement: the role of psychosocial safety climate and psychological capital

Abstract: The study examines the effect of psychosocial safety climate (PSC) and psychological capital (PsyCap) on customer engagement through discretionary service behaviors including adaptive and proactive service behaviors (ASB and PSB). A field study of 56 managers, 513 service employees, and 560 customers in 56 branches of insurance companies was carried out to test a theoretical model using hierarchical linear modeling (HLM7). The results demonstrated that PsyCap and PSC were both positively associated with ASB an… Show more

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Cited by 15 publications
(8 citation statements)
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References 86 publications
(158 reference statements)
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“…The proposed model addresses an influencee's response to an influencor's request, which-depending on the former's level of agreement-can yield a level of tension (e.g., Clark et al, 2020). Our observations add to this growing discourse by applying the widely used social psychology concepts of conformity, compliance, and reactance to socially influenced SEB (Fitzsimons & Lehmann, 2004;Kelman, 1958), exposing a key contribution (L. Lee et al, 2018;Siami et al, 2020). Overall, our analyses reveal MacInnis ' (2011, p. 146) integrating purpose of conceptual research, which "draws connections between previously differentiated phenomena, finding a novel… perspective on how these entities are related.…”
Section: Introductionmentioning
confidence: 91%
“…The proposed model addresses an influencee's response to an influencor's request, which-depending on the former's level of agreement-can yield a level of tension (e.g., Clark et al, 2020). Our observations add to this growing discourse by applying the widely used social psychology concepts of conformity, compliance, and reactance to socially influenced SEB (Fitzsimons & Lehmann, 2004;Kelman, 1958), exposing a key contribution (L. Lee et al, 2018;Siami et al, 2020). Overall, our analyses reveal MacInnis ' (2011, p. 146) integrating purpose of conceptual research, which "draws connections between previously differentiated phenomena, finding a novel… perspective on how these entities are related.…”
Section: Introductionmentioning
confidence: 91%
“…Our study shows that during serious emergencies, the PSC that is provided by organizations can influence OCBs by enhancing resilience. When the PSC that is adopted by the organization helps employees to build their psychological resources, they exchange their resources via OCBs to obtain additional psychological resources and help the organization to overcome difficulties (Siami et al, 2022). This finding indicates that resilience is a key mechanism for explaining the ways that organizational resources affect employee OCBs during serious emergencies.…”
Section: Discussionmentioning
confidence: 99%
“…Using the perspectives of resource exchange and investment, this study explores the ways that a psychosocial safety climate (PSC) can stimulate employee OCBs by enhancing employees’ psychological abilities (resilience). During serious emergencies, 2 the PSC that is provided by an organization can support the physical and mental health of its employees (Dollard & Bailey, 2021; Siami et al, 2022), which not only alleviates their psychological distress but also enhances their psychological resilience to engaging in OCBs. Meanwhile, a PSC helps to create a positive organizational image, increase employees’ perceived job security and organizational trust, and stimulate employees’ resource-investment motivations for OCBs (Derbis & Jasinski, 2018; Mansour & Tremblay, 2018).…”
mentioning
confidence: 99%
“…These behaviors are normally selfstarted actions rather than lead or imposed by others (Dong et al, 2022). Positive service behaviors are emergent and discretionary behaviors directed at customers reflecting service employees' endeavor during service interaction beyond their formal tasks to meet customers' unique needs and expectations (Siami et al, 2022).…”
Section: Mediating Role Of Employees' Positive Service Behaviormentioning
confidence: 99%