How Do Campaigns Matter? Independents, Political Information, and the Enlightening Role of Campaigns in Mexico

Cornejo, Rodrigo Castro

doi:10.1093/ijpor/edaa029

Cited by 8 publications

(4 citation statements)

References 38 publications

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“…Most notably, we find that militants have more solidified opinions about COVID-19 relative to sympathizers (Table A3). This is in line with theories about how the most committed partisans should behave relative to Independents in Mexico (Castro Cornejo, 2021). Recall also that the relative frequency of different degrees of partisan affiliation follows what we would expect if party membership were an indicator of the greatest degree of partisan allegiance (…”

Section: Demographics and Other Correlatessupporting

confidence: 86%

The Unmasked Electorate: Co-Partisanship, Personal Experience, and Perceptions of COVID-19 Risk in Mexico

Bell-Martin

Domínguez

2021

Rev. Lat. Op. Pub.

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Research suggests partisanship influences individual perceptions of COVID-19 risk and preventative behaviors. We ask a distinct but equally urgent question: what factors are associated with variation in risk perception among co-partisans? Even among members of the same party, some individuals’ risk perceptions reflect the party line while others deviate from it. We explore this question in Mexico, where the president utilized his rhetoric to downplay the severity of the pandemic. Why do some of the presidents’ co-partisans perceive COVID-19 as a serious risk (despite partisan appeals to the contrary), while others do not? Drawing on theories of risk perception, we hypothesize that this variation is associated with personal risk experience, like knowing someone who contracted COVID-19. We test this hypothesis via a large-n survey of MORENA supporters. We find that personal experiences are consistently associated with variation in risk perception. Strength of partisan ties, meanwhile, is only activated when paired with risk experience.

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Section: Demographics and Other Correlatessupporting

confidence: 86%

The Unmasked Electorate: Co-Partisanship, Personal Experience, and Perceptions of COVID-19 Risk in Mexico

Bell-Martin

Domínguez

2021

Rev. Lat. Op. Pub.

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“…Normally, BOP voters are skeptical of individual POF. The local leaders and village heads, mobilised and benefitted by particular political parties, often successfully influence the poor to vote for a particular candidate/party (Castro Cornejo, 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of political marketing strategies on the BOP voters in India

Mukherjee

Srivastava

Datta

et al. 2022

MIP

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PurposeThis article aims to examine political marketing strategies adopted by the politicians operating in base of the pyramid (BOP) areas and their impact on the BOP voters using the tenets of the social influence theory.Design/methodology/approachThe authors resorted to a qualitative phenomenological inquiry for this study. The responses obtained from two qualitative studies were subjected to thematic analysis. Two thematic maps were integrated into a conceptual model.FindingsStudy 1 indicates that the politicians operating at the BOP resort to vote-bank segmentation, clientelism, mobilizing opinion leaders, short guerilla war against opposition and communication bombarding. Study 2 has elaborated on how poor voters perceive these strategies and form their opinions towards the party/candidate.Social implicationsThe findings of this study highlight the need for essential policy formulation to protect BOP consumers from deceptive political tactics.Originality/valueThis study develops a model of the effectiveness of voting strategies at the BOP. It also contributes to the literature on social influence theory by indicating how the three social influence processes (compliance, identification and internalization) result in different ways of accepting political influence.

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“…Because these voters have not been able to develop long-term partisanship, their 22 I consider partisans who move to independents as leaning toward the political party with which they self-identify during one wave of the panel survey. Other work has focused exclusively on independents and campaign effects (see Castro Cornejo 2021). partisan attachments seem to be a reflection of their voting behavior, both of which changed over the course of the campaigns.…”

Section: How Persuadable Are Partisans In Presidential Elections In Mexico?mentioning

confidence: 99%

Short- and Long-Term Partisanship: Campaign Effects and the Stability of Party Identification in Latin America

Cornejo

2021

Lat. American Res. Rev.

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This study focuses on a dimension of partisanship overlooked by most comparative studies on campaign effects: individual-level stability, a measure of short-term partisanship. Some voters in young democracies are able to develop partisanship as a screen through which they observe the political world, leading them to interpret new information in a manner that reinforces their political predispositions. However, some voters lack long-term partisan attachments, enabling them to update their party identification as the campaign unfolds. These voters have a harder time reinforcing their precampaign dispositions and are more likely to change their vote intention. The findings suggest that for some voters, partisanship and vote choice are empirically intertwined.

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How Do Campaigns Matter? Independents, Political Information, and the Enlightening Role of Campaigns in Mexico

Cited by 8 publications

References 38 publications

The Unmasked Electorate: Co-Partisanship, Personal Experience, and Perceptions of COVID-19 Risk in Mexico

The Unmasked Electorate: Co-Partisanship, Personal Experience, and Perceptions of COVID-19 Risk in Mexico

Impact of political marketing strategies on the BOP voters in India

Short- and Long-Term Partisanship: Campaign Effects and the Stability of Party Identification in Latin America

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