“…Prior research largely discusses the role of communication and the formation of unspoken rules in the reduction or prevention of conflict, while social control operates to curb opportunism. Partners' beliefs about the purpose of the IOR (MacDonald & Chrisp, 2005), trading practices (Carter, 2000;Terpend, Tyler, Krause, & Handfield, 2008), knowledge diversity (N. Malhotra, 2003), and corporate leadership styles (Mo et al, 2012) have a bearing on unethical practices and conflict. For instance, a study by Schul et al (1983) finds that a franchisor's leadership style that is perceived to emphasize participation, support, and direction in channel activities significantly reduces intrachannel conflict.…”