How do environmental values impact green product purchase intention? The moderating role of green trust

Li, Guangxia; Yang, Lifeng; Zhang, Baojie; Li, Xiaoxuan; Chen, Feiyu

doi:10.1007/s11356-021-13946-y

Cited by 85 publications

(69 citation statements)

References 77 publications

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“…People who give the first priority to altruistic values are more likely to participate in pro-environmentally activities than those who give their first priority to egoistic values [ 35 , 36 , 37 , 38 , 39 , 40 ]. For instance, altruistic values are found to be effective to explain recycling, environmentally friendly traveling, purchasing environmental friendly goods, and drinking tap water [ 24 , 25 ]. Altruistic people are more likely to help others, sacrifice their own interest, and be more cooperative in achieving the goal of the whole society and the environment at large [ 34 ].…”

Section: Theoretical Framework and Research Hypothesesmentioning

confidence: 99%

“…In this regard, this research aims to analyze the determinants of consumers’ usage of old plastic bags for shopping. As an example, people’s altruistic values could exert substantial influence on their behaviors in various aspects, such as recycling [ 24 , 25 ]. As another example, people’s perceived effectiveness of policies may impact their responses by forming a pressure to obey the rules and be consistent with the majority [ 22 , 26 ].…”

Section: Introductionmentioning

confidence: 99%

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Go Green and Recycle: Analyzing the Usage of Plastic Bags for Shopping in China

Wang

2021

IJERPH

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The extensive usage of plastic bags has caused detrimental environmental damage, and an influx of research efforts have been undertaken to reduce people’s usage of plastic bags. However, studies regarding people’s reuse of plastic bags are still scarce. Therefore, this study is motivated to bridge this research gap by examining the determinants of old plastic bag usage and consumers’ maximum willingness to pay price for plastic carrier bags via a semi-structured online survey on a random sample of 777 Chinese consumers. Descriptive summary, KW test, and logistic regression were used to identify potential determinants and their influence on consumers’ usage of old plastic bags. The findings indicate that consumers’ age, altruistic values, and their perceived plastic ban effectiveness are positively associated with the usage of old plastic bags. Specifically, the elder and altruistic consumers who are positive for plastic ban effectiveness are more likely to reuse old plastic bags. Furthermore, when plastic carrier bags are priced at RMB 2.0, 81.2% of the surveyed consumers say they will stop buying them. Based on the pricing setting experience from the Irish plastic bag policy, we suggest that the optimal price of plastic carrier bags is RMB 12.0, which is also six times of the consumer’s maximum willingness to pay price.

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Section: Theoretical Framework and Research Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Go Green and Recycle: Analyzing the Usage of Plastic Bags for Shopping in China

Wang

2021

IJERPH

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“…It is positively correlated with the comparative economic value. Previous studies have revealed that certain values associated with environmental quality are positively correlated with environmentally friendly behaviors and other intermediate elements such as psychological factors (Neuman, 1986;Li et al, 2021). For its part, the green trust is a key element allowing consumers to improve their behavior to search for and analyze green products' information (Laufer, 2003).…”

Section: Discussion Theoretical Contributionsmentioning

confidence: 99%

“…Green trust refers to consumers who believe that a green product is reliable and trustworthy, and it is committed to complying with environmental commitments (Li et al, 2021;Wasaya et al, 2021). Indeed, previous research on green marketing has determined how green trust affects green behavior.…”

Section: From Green Trust To Disruptive Green Products Switching Intentmentioning

confidence: 99%

“…Chen and Chang (2012) demonstrated the positive relationship between green trust and green intentions. Green trust means that another party will abide by their pro-environmental commitment, thereby helping to increase the intention of green behavior (Li et al, 2021). Due to the green nature of the DGP, consumers will also be affected by green trust when switching from the current product to disruptive green products.…”

Section: From Green Trust To Disruptive Green Products Switching Intentmentioning

confidence: 99%

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Switching Intent of Disruptive Green Products: The Roles of Comparative Economic Value and Green Trust

Lin

Lai

2021

Front. Energy Res.

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This study explores consumers’ motivations to switch to new products in the context of disruptive innovation and investigates the role of comparative economic value and green trust. Switching from an existing product to a disruptive green product not only involves benefits but also requires major sacrifices, which are not encountered in the context of continuous innovation. In this study, the relationships between comparative economic value, green trust, self-accountability, and disruptive green product switching intent are examined. Data were collected from China with self-administered questionnaires regarding the disruptive green product. Results of a structural model reveal positive relationships between comparative economic value, green trust, and disruptive green product switching intent. In addition, green trust mediates the effects of the comparative economic value on the disruptive green product switching intent, and self-accountability moderates the relationship between green trust and disruptive green product switching intent. From a practitioner perspective, the research is important because it illuminates the consumer’s motivations regarding product switching in the hitherto unexplored field of automobiles, for which we have shown that our extended model yields meaningful results.

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Anthropocentric, biospheric and egobiocentric environmental values and green product purchase intention: The mediating effect of environmental identity

Perera

Daronkola

Johnson

2022

J of Consumer Behaviour

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This study investigates how the relationship between environmental values (anthropocentric, biospheric and egobiocentric) and green product purchase intention is mediated by environmental identity. Asurvey conducted online involving 564 Australians informs the findings. Data analysis is performed using AMOS, a structural equation modelling package. Out of the three environmental values, egobiocentric values have the strongest influence on environmental identity followed by anthropocentric values, whilst biospheric values do not affect environmental identity. Whilst environmental identity fully mediates the relationship between anthropocentric and egobiocentric values and green product purchase intention, it does not mediate the relationship between biospheric values and green product purchase intention. Biospheric values have a direct relationship with green product purchase intention. The study provides valuable insights on developing green marketing strategies by revealing that unlike individuals with anthropocentric and egobiocentric values, individuals with biospheric values cannot be promoted to purchase green products as a form of environmental identity expression. | INTRODUCTIONMany environmentally conscious consumers prefer to purchase green products that usually claim to have minimal environmental effects.According to Durif et al. (2010, p. 27), "a green product is a product whose design and/or attributes (and/or production and/or strategy) use recycling (renewable/toxic-free/biodegradables) resources and which improves environmental impact or reduces environmental toxic damage throughout its entire life cycle". In the market, green products usually are named with regular terms such as eco-friendly, environmentally safe, biodegradable and so forth (Tan & Lau, 2011). They often appear with eco-labels that provide specific information conveying green features (Thøgersen et al., 2010). For example, a dishwashing brand could convey that it is free of chlorine and phosphates on its label. It is reported that 9 in 10 Australian consumers are now more likely to purchase green products (The Fifthestate, 2021). In the US, the green product market is estimated to be worth $150 billion (Food Business News, 2021). Clearly, the green product market shows promising growth, which is a highly welcome development for achieving sustainable development goals (United Nations, 2021).Green product purchase intention (GPPI) is defined as consumers' willingness to purchase green products (Ferraz et al., 2017;Thøgersen et al., 2010). Given the growth of the green product market, conducting more in-depth investigations into GPPI in general (i.e., purchase intentions of products claiming environmental benefits in general) is timely because it could better inform green marketing strategic

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How do environmental values impact green product purchase intention? The moderating role of green trust

Cited by 85 publications

References 77 publications

Go Green and Recycle: Analyzing the Usage of Plastic Bags for Shopping in China

Go Green and Recycle: Analyzing the Usage of Plastic Bags for Shopping in China

Switching Intent of Disruptive Green Products: The Roles of Comparative Economic Value and Green Trust

Anthropocentric, biospheric and egobiocentric environmental values and green product purchase intention: The mediating effect of environmental identity

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