How do hotels state their missions? Evidence from an emerging country

Akdeve, Erdal; Köseoğlu, Mehmet Ali

doi:10.1504/ijltm.2013.057310

Cited by 2 publications

(10 citation statements)

References 42 publications

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“…The descriptive part of our analysis shows that branded hotels’ MSs address stakeholders (Table 1) – “guests”, “employees”, and “owners”. In terms of addressing “guests” and “employees”, the results are consistent with David’s (1989) model of MSs’ key dimensions and with previous studies on MSs in hospitality (Akdeve and Koseoglu, 2013; Gunasekare, 2016; Sufi and Lyons, 2003) and in the airline industry (Lin et al , 2018; Seok et al , 2021). The results follow the people-oriented nature of a traditional hotel business, where guests/customers should be the most important actors (Akdeve and Koseoglu, 2013).…”

Section: Discussionsupporting

confidence: 89%

“…Several studies have investigated the dimensions integral to the MS of a particular business field (Breznik et al , 2021b; Law and Breznik, 2018; Lin et al , 2019). Yet, the MS model, developed by David (1989) in the late 1980s, remains widely used even in recent research (Akdeve and Koseoglu, 2013; Gunasekare, 2016; Lin et al , 2019). The findings of Sufi and Lyons (2003) for hospitality industry confirmed that customers were the most targeted group in MSs.…”

Section: Literature Reviewmentioning

confidence: 99%

“…We found only two papers that study MSs in hotel sector. Akdeve and Koseoglu (2013) researched dimensions of hotels' MSs related to their quality levels, whereas Breznik et al (2021a) studied values expressed in hotel brands' MSs. There are some studies that are loosely related to MSs and give insight into certain perspectives of hotel brands, e.g.…”

Section: Introductionmentioning

confidence: 99%

“…If MSs should provide a point of difference within the hotel business and should serve as a channel for communication to different targeted groups (Akdeve and Koseoglu, 2013;Sufi and Lyons, 2003), this should be expressed in words in MSs of different hotel brands. The most common key words will be revealed, along with the hotel brands that use these key words:…”

Section: Introductionmentioning

confidence: 99%

“…(Sufi and Lyons, 2003). That creates a complex environment that is difficult to analyse and visualize using conventional analytical tools such as structural equation modeling (Karatepe and Kaviti, 2016), regression (Milman and Dickson, 2014), factor analysis (Dickson et al, 2006) or traditional qualitative content analysis (Akdeve and Koseoglu, 2013;Holcomb et al, 2007;Sufi and Lyons, 2003). To better serve the purpose, this study applies advanced methodology of SNA (described in the next section) instead.…”

Section: Introductionmentioning

confidence: 99%

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Revealing mission statements in a hotel brand sector using social network analytic approach

Breznik

Korže

Ragozini

et al. 2022

IJCHM

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Purpose This study aims to investigate the content of hotel brands’ mission statements (MSs) and their relationship with selected attributes of hotel brands. Design/methodology/approach Content analysis of hotel brands’ MSs was used to detect the MSs’ key words, which were further processed by methods of social network analysis, complemented by clustering techniques and correspondence analysis on the generalized aggregated lexical tables, a special type of correspondence analysis. Findings Hotel brands operating in luxurious markets more often emphasize experiences than those in midscale markets. Furthermore, hotel brands with longer traditions and those with a large number of controlled rooms communicate words in their MSs that represent a rather traditional approach to hospitality. Younger hotel brands with fewer controlled rooms chose words that indicate a more commercially oriented approach. Finally, cluster analysis revealed four dimensions of hotel brands’ MSs, instead of the nine most typically used in mission statement component models. Practical implications Understanding the frequencies and networks of keywords, and their relationship with hotel brand attributes, will help create more focussed MSs. This will strengthen hotel brands, raise their revenues and subsequently increase company performance. Originality/value The analysis provides valuable insight into MSs in the specific tourism context of hotel brands. The authors have achieved this with the use of a wide range of advanced network analytic methods. These insights can guide hotel brands to better position themselves in the competitive tourism accommodation market.

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Section: Discussionsupporting

confidence: 89%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Revealing mission statements in a hotel brand sector using social network analytic approach

Breznik

Korže

Ragozini

et al. 2022

IJCHM

View full text Add to dashboard Cite

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Beş Yıldızlı Otel İşletmelerinin Misyon ve Vizyon Beyanlarının İzlenim Yönetimi Stratejileri Kapsamında İncelenmesi

Tamer

UZUN

2023

Dumlupınar Üniversitesi Sosyal Bilimler Dergisi

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Bu araştırmanın amacı, beş yıldızlı otel işletmelerinin web sayfalarında yayınladıkları misyon ve vizyon beyanlarının izlenim yönetimi stratejileri kapsamında incelenmesidir. Bu amaç doğrultusunda T.C. Kültür ve Turizm Bakanlığı turizm işletme belgesine sahip beş yıldızlı otel işletmelerinin web sayfalarında paylaştıkları misyon ve vizyon beyanlarının incelenmesinde bir nitel araştırma yöntemi olan manuel içerik analizi kullanılmıştır. Araştırmada, veri toplama yöntemi olarak doküman analizi yöntemi tercih edilmiştir. Araştırmanın evrenini Türkiye’de faaliyet gösteren beş yıldızlı otel işletmeleri oluşturmaktadır. Araştırma sonuçlarına göre beş yıldızlı otel işletmelerinin vizyon beyanlarının %50,19’unda “niteliklerini tanıtma” stratejisine yönelik yansımalar tespit edilmişken, misyon beyanlarının %47,50’sinde ise “kendini sevdirme” stratejisinin yansımaları olduğunu ifade etmek mümkündür. Açıklayıcı ve kanıtlayıcı stratejiler açısından değerlendirildiğinde misyon ve vizyon olarak her iki beyana yönelik kanıtlayıcı stratejinin daha belirgin olduğu tespit edilmiştir.

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How do hotels state their missions? Evidence from an emerging country

Cited by 2 publications

References 42 publications

Revealing mission statements in a hotel brand sector using social network analytic approach

Revealing mission statements in a hotel brand sector using social network analytic approach

Beş Yıldızlı Otel İşletmelerinin Misyon ve Vizyon Beyanlarının İzlenim Yönetimi Stratejileri Kapsamında İncelenmesi

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