“…11,19,20 Several prior interventions sought to improve health insurance decisions via "low-touch" outreach methods, such as presenting information in an automated online choice environment, in an advertisement, or by mail. [21][22][23][24][25][26][27][28] Although these approaches are effective for many consumers, they might not be sufficient to overcome certain barriers to obtaining coverage, such as gaps in health insurance literacy, computer literacy, or internet access. 8,11,12,26,[29][30][31][32][33] Further, consumers in non-English-speaking communities may face language and informational barriers that limit the effectiveness of traditional passive outreach.…”