2019
DOI: 10.7896/j.1920
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How do Kosovar and Albanian consumers perceive food quality and safety in the dairy sector?

Abstract: Kosovo and Albania, in a manner similar to other Western Balkan countries, face serious challenges in relation to national food safety and control in terms of legislation, infrastructure, institutional capacity and private investments. Consequently, food safety is a major concern for consumers in this region. The objective of this study was to gain a better understanding of consumer perspectives on food safety and quality. Two surveys, one with consumers in Prishtina and one in Tirana, targeted more than 600 c… Show more

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Cited by 4 publications
(3 citation statements)
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“…Similar scales were used for the items of CERT constructs developed and validated according to Hoxha and Musliu [14]. The items of the AOFP constricts were adapted from Haas et al [86].…”
Section: Aofp1mentioning
confidence: 99%
“…Similar scales were used for the items of CERT constructs developed and validated according to Hoxha and Musliu [14]. The items of the AOFP constricts were adapted from Haas et al [86].…”
Section: Aofp1mentioning
confidence: 99%
“…Another interesting angle of the pandemic is the rapid increase of e-commerce, as reported by some articles. At the time of writing, direct sales from farmers to consumers were on the rise, together with the increase of household food consumption [26,27].…”
Section: Trade and Other Impactsmentioning
confidence: 99%
“…By formalizing features linked to the pastoral and Kosovar origin of the cheese, this marketing strategy also relies on the "patriotism regarding domestic milk and cheese" expressed by Kosovar consumers. These consumers are also very sensitive to the origin of dairy products, even though they remain relatively unfamiliar with designations of origin [58,59]. The strategy is based on the strong popularity of local markets and specialized dairy shops, and on direct selling, the main outlets for the sheep, pastoral, and seasonal Sharr Cheese.…”
Section: Sustainability's Market Anchoring: Reinforcing Value Chains Via Origin-based Promotionmentioning
confidence: 99%