2021
DOI: 10.1098/rsos.201756
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How do sentiments affect virality on Twitter?

Abstract: Virality on Twitter is catching the attention of researchers, trying to identify factors which increase or decrease the probability of retweeting. We study how terms expressing sentiments affect retweeting frequencies by means of a regression model on the number of retweets, which is specially accurate to deal with virality. We focus on the Spanish political situation during the pseudo-referendum held in Catalonia on 1 October 2017. We have found that the use of negativity in a tweet increases the probability … Show more

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Cited by 15 publications
(10 citation statements)
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“…It is clear that much of the information users wished to disseminate was negative in nature. As for the difference between groups in this study, there is a research report that focuses on virality, one of the characteristics of sentiment analysis using social media [ 29 ] Virality is an explosive spread of attention and information through social media and word-of-mouth on the internet. Virality is derived from “viral”—as in a virus.…”
Section: Discussionmentioning
confidence: 99%
“…It is clear that much of the information users wished to disseminate was negative in nature. As for the difference between groups in this study, there is a research report that focuses on virality, one of the characteristics of sentiment analysis using social media [ 29 ] Virality is an explosive spread of attention and information through social media and word-of-mouth on the internet. Virality is derived from “viral”—as in a virus.…”
Section: Discussionmentioning
confidence: 99%
“…Hashtags reflect on trends. Therefore, depending on the virality of a trend, sentiments for the high and low number of hashtags can be the same (Jiménez-Zafra et al, 2021).…”
Section: Tweet Sentiment and Number Of Retweets And Hashtagsmentioning
confidence: 99%
“…Sentiment analysis, alternatively termed opinion mining, is a computational method utilized to ascertain the sentiment—be it positive, negative, or neutral—expressed within a given text (Jimenez-Zafra et al, 2021; Khan et al, 2022; Kim et al, 2021). This powerful tool allows understanding individuals’ responses to events and emotional perspectives, proving invaluable in assessing public sentiment and societal tendencies (Saranya & Usha, 2023; Zunic et al, 2022).…”
Section: Literature Reviewmentioning
confidence: 99%