How Do Social Norms and Expectations About Others Influence Individual Behavior?

Tesař, Jan

doi:10.1007/s10699-019-09582-y

Cited by 4 publications

(4 citation statements)

References 17 publications

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“…Descriptive norms refer to the popularity of a certain act, while Injunctive norms refer to the social approval of the act ( Park et al, 2009 ). On the other hand, Bicchieri and Xiao (2009) rationalises that an individual complies to a norm depending on either Empirical expectations, which is what we expect others to do or Normative expectations, which is what we believe others think we ought to do ( Tesar, 2020 ). Social norms play an important role in consumer decision-making, as individuals often take into account the expectations and behaviours of others prior to making a decision ( Melnyk et al, 2010 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Social determinants of panic buying behaviour amidst COVID-19 pandemic: The role of perceived scarcity and anticipated regret

Yuen

Tan

Wong

et al. 2022

Journal of Retailing and Consumer Services

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Panic buying behaviour is inherently undesirable due to its detrimental impact on community's resources and disruptions to supply chain systems. The prevailing COVID-19 pandemic has seen a resurgence of this phenomenon across the world, leaving supermarkets in stockout situations. While panic buying is largely reasoned as a psychological reaction to an extreme event, it is also a socially relevant behaviour as our perception of a crisis can be shaped by our observations and interactions within the society. The social determinants of panic buying behaviour, particularly on how these factors heighten one's perception of scarcity, and trigger panic buying behaviour, are studied. A theoretical model is developed to explain panic buying behaviour in a social context by synthesizing various social and behavioural theories, and the inter-relationship among the latent constructs is analysed using the structural equation modelling approach. Accordingly, an online survey was administered and analysis of the data confirmed that non-coercive social influence, social norm and observational learning directly influence one's perception of scarcity. Additionally, perceived scarcity can motivate panic buying behaviour directly or indirectly through feelings of anticipated regret. This study has contributed to the limited literature on panic buying. Understanding the underlying mechanisms of panic buying will aid policymakers and businesses in developing intervention or support strategies to cope with such behaviour.

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Section: Literature Reviewmentioning

confidence: 99%

Social determinants of panic buying behaviour amidst COVID-19 pandemic: The role of perceived scarcity and anticipated regret

Yuen

Tan

Wong

et al. 2022

Journal of Retailing and Consumer Services

View full text Add to dashboard Cite

show abstract

“…One of the TPB constructs included in the extended EUT model is subjective norms. A large literature in behavioral studies has studied the role of social norms in decision making (Baron, 1992; Bicchieri, 2005; Bicchieri and Xiao, 2009; Tesar, 2020). Bicchieri (2005), categorized social norms into two groups: empirical expectation (what an individual expects others to do) and norm expectation (what we think other expect us to do).…”

Section: Discussionmentioning

confidence: 99%

Recreational travel behavior and COVID-19: Insights from expected utility and the theory of planned behavior

et al. 2022

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Understanding what factors play a role in people’s decisions to travel during a pandemic is important to public health officials and to stakeholders in the travel and tourism industry in the United States (US) and worldwide. This study examines factors influencing people’s decisions to cancel/postpone recreational travel within the US amidst the COVID-19 pandemic. Our conceptual framework extends the Expected Utility model, commonly used in economics to model decisions under risk and uncertainty, to incorporate subjective norms and perceived behavioral control from the Theory of Planned Behavior. Our results suggest that risk perceptions, subjective norms, and concerns over transmitting COVID-19 to others play a significant role in the decision to cancel and postpone recreational travel. Results also suggest that perceived behavioral control may be less relevant to travel decisions when traveling involves elevated health risks.

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“…Personal beliefs concerning how one “ought to behave” in times of a highly contagious virus are certainly important. But perhaps just as important are beliefs about others' (general) normative beliefs ( Fetzer et al, 2020 ; Jachimowicz et al, 2018 ; for a formal modeling approach, see Tesar, 2020 ). In fact, the so-called “Social Norms Approach” ( Dempsey et al, 2018 ) has been widely applied as an intervention strategy to curb negative, as well as promote positive, health-related and other behaviors ( Reynolds, 2018 ; for a recent review, see Legros and Cislaghi, 2020 ).…”

Section: Introductionmentioning

confidence: 99%

Social distancing attitudes, national context, and health outcomes during the COVID-19 pandemic: Findings from a global survey

Kim

Ryu

2021

Preventive Medicine

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How Do Social Norms and Expectations About Others Influence Individual Behavior?

Cited by 4 publications

References 17 publications

Social determinants of panic buying behaviour amidst COVID-19 pandemic: The role of perceived scarcity and anticipated regret

Social determinants of panic buying behaviour amidst COVID-19 pandemic: The role of perceived scarcity and anticipated regret

Recreational travel behavior and COVID-19: Insights from expected utility and the theory of planned behavior

Social distancing attitudes, national context, and health outcomes during the COVID-19 pandemic: Findings from a global survey

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