Purpose
The level of corruption in Nigeria is very high, and this has grossly reduced the desired confidence and trust in the nation’s political leaders and political institutions. It is even worse to the extent that many of its citizens, especially in the medical profession, lecturers and other specialties, are leaving the country altogether because they have already lost hope in the country called Nigeria. Therefore, the purpose of this study is to investigate how political trust in Nigeria is affected by perceived corruption and to ascertain how social media use functions in this relationship.
Design/methodology/approach
Because this study is quantitative in nature, a positivist research philosophy is being used. A cross-sectional research design was used in this study. 14.1 million voters in north-central Nigeria are the study’s population, and a sample size of 385 was determined through an online sample size calculator with a 2% margin of error and a 95% confidence interval. The population was divided into smaller units for the study, and samples were selected from each unit using multistage sampling and simple random sampling techniques. An online self-administered questionnaire was used through the various social media’s platforms because of the nature of the study’s population to collect data. To examine the gathered data, descriptive and inferential statistics were applied. While inferential statistics were used to test the hypotheses through partial least squares structural equation modeling, descriptive statistics were used to analyze the respondents’ demographic data via a frequency table.
Findings
This study’s findings showed that social media use mediates the relationship between perceived corruption and political trust in Nigeria and that perceived corruption positively and significantly affects political trust in Nigeria.
Research limitations/implications
This study is not without its limitations. Therefore, the few limitations of the study range from the limited sample sample to the population of Nigeria. Also, using only the quantitative research method for the nature of this research is another major limitation of the study. And lastly, using one out of the six zones in Nigeria will make it difficult to generalize the findings of the study. However, it is then recommended that future researchers consider a larger population than the current study for proper coverage; the future study can also use both the quantitative and qualitative research methods.
Practical implications
The practical implications of understanding how social media shapes political trust among political leaders through the lens of perceived corruption in the Nigerian political system are dimensional and have implications for various stakeholders, including policymakers, political leaders, media professionals and the general public. First, for policymakers and political leaders, the findings offer insights into the importance of proactive and transparent communication on social media. Recognizing the impact of social media on shaping perceptions of corruption, political figures such as the office of the presidency, senators, governors and all other political office holders can leverage these platforms to engage people.
Originality/value
This study is innovative because it examines, through the lens of perceived corruption, how social media use influences political trust among political leaders. This approach provides a new look at the relationship between digital engagement and political attitudes.
