“…Exploration of first, second and broader constructs helped developing a success measuring instrument for women entrepreneurs. Findings suggest that success is a multifaceted phenomenon having its roots embedded in the dimensions like autonomy (see Hailemariam et al, 2019;Kolvereid & Isaksen, 2006;Kuratko et al, 1997;Gauzente, 2003), intrinsic satisfaction (see Ahmad, 2007;Swamy, 2019), customer base (see Anderson & Fornell, 2000;Haber & Reichel 2005;Xheneti et al, 2019), business growth (see Buang 2012) , family (Alstete, 2008;Kaufmann & Stanworth, 1995;Kuratko et al, 1997;Mitchell, 2004;Tosheva, & Dichovska, 2018;Xheneti et al, 2019), networking ( see Hoque, 2004;Huq et al, 2020;Walker & Brown 2004) and business performance (see Buang 2012). Proper meanings and understanding of these dimensions of success phenomenon were accumulated through the lived experiences of women entrepreneurs.…”