How does a global coffeehouse chain operate strategically in a traditional tea-drinking country? The influence of brand authenticity and self-enhancement

Shopping is an important activity impacting the travel and tourism industry. This research explores the influence of value perceptions on tourists' souvenir purchase decisions. A convenience sample of 380 respondents from a southeastern US university completed a survey regarding value perception towards the destination visited, type of shopping venue, and souvenir purchase intention. Through structural equation modeling, results revealed that functional and social value significantly influenced tourists' purchase intentions. This result provides valuable insight suggesting destination marketers should focus on these two indicators in future planning and promotion strategies. Limitations and directions for future research are provided.

Section: Literature Reviewmentioning

confidence: 99%

The influence of value perceptions on tourist souvenir purchase decisions

Wang,

Yaoyuneyong,

Sullivan

et al. 2024

“…Life satisfaction is an element of well‐being, and this state of mood affects behaviors (Huebner et al, 2006). Ryan and Deci (2001) approached well‐being from Aristotle's view of personal value, Eudaimonia's view of happiness through the highest achievement within oneself, and Aristippus comment that pleasure and comfort were the way, and Hedonia's view of pleasure and enjoyment (Chen, Hyun, et al, 2022; Chen, Lee, et al, 2022). Eudaimonia's view is to realize our true nature, such as personal growth and development, challenge, and effort, in addition to happiness, and psychological well‐being is a high‐level concept (Ryff, 1989).…”

Section: Literature Reviewmentioning

confidence: 99%

The effect of Covid‐19 depression on spirituality and psychological well‐being through the perceived environmental restorativeness of a pilgrimage route: Focusing on pilgrims on Seoul Catholic Pilgrimage Route

Kim,

Lee,

Cho

et al. 2024

During the COVID‐19 pandemic, policies adopted by various countries to prevent the spread of the disease exacerbated social isolation among people, and their prolonged implementation has had a negative effect on people's mental health, leading to increased anxiety, stress, and depression. Group religious activities were prohibited, so believers continued their faith practices through individual pilgrimages. Therefore, the purpose of this study is to clarify the relationship between depression caused by COVID‐19 and its impact on spirituality and psychological well‐being, through the perceived restorative environment of the Seoul Catholic Pilgrimage Route. The results confirmed that COVID‐19 depression had a negative effect on perceived environmental restorativeness and psychological well‐being but perceived environmental restorativeness had a positive effect on Spirituality, and Spirituality had a positive effect on psychological well‐being. These results imply that pilgrims who have experienced depression due to the pandemic can improve their spirituality and psychological well‐being through nature‐based pilgrimages.

“…Health communications during health crises (e.g., COVID‐19) are critical to reducing the number of people affected, the communications need to be clear, and trust needs to be developed and maintained between those communicating (Finlay & Wenitong, 2020). In addition, health communication is a factor that guests may consider when making travel decisions (Atadil & Lu, 2021; Chen, Lee, et al, 2022). Therefore, the authors believe that communication between hotels and guests on health matters may significantly affect the relationship of consumers' subjective perceived risk with their revisit intention and propose the following hypothesis:H4 Health Communication has a significant moderating effect on the relationship between luxury hotel customers' perceived risk and revisit intentions.…”

Section: Literature Reviewmentioning

confidence: 99%

The moderating effect of safety image on Guests' perceived risk and revisit intentions in luxury hotels

Pai,

Chen,

Wang

2024

This study explores the relationship between perceived risk and intention to revisit, based on four core dimensions of the subjectively perceived risk of luxury hotel guests to hotel safety image. In particular, this study innovatively uses the four dimensions of hotel safety image as moderating variables to explore how the relationship between perceived risk and intention to revisit is affected. The results from the 573 valid questionnaires show that perceived risk has significant negative effects on revisit intention, hygiene control significantly and negatively moderates the negative relationship between perceived risk and revisit intention, and self‐service technology significantly and positively moderates the negative relationship between perceived risk and revisit intention. These results complement the application of customer perceived risk and hotel safety image in luxury hotels in the context of natural disasters and provide hotel managers with new perspectives on marketing and decision making and how to improve competitiveness.