2018
DOI: 10.5539/gjhs.v10n9p1
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How Does Exposure to Mass Media affect HIV Testing and HIV-Related Knowledge Among Adolescents? Evidence From Uganda

Abstract: Sexual and reproductive health remains one of the greatest challenges in developing countries. In Uganda, adolescents are the most vulnerable group as far as HIV epidemic is concerned. Mass media awareness campaigns play a key role in promoting sexual and reproductive health among adolescents. Using Uganda's 2016 Demographic Health Survey, we examine the causal effect of mass media exposure on the probability of adolescents getting an HIV test and their HIV-related knowledge. Our results suggest that the expos… Show more

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Cited by 10 publications
(7 citation statements)
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“…34 The same study also suggested that continuous and proactive media movements may lead to diffusion of ideas that may ultimately promote HIV testing. Evidence from analysis of the 2016 Uganda DHS and results from the longitudinal analysis conducted in India also showed that exposure to mass media was significantly associated with HIV-related knowledge, 33,35 and, from the current study, it is evident that HIV-related knowledge is strongly associated with HIV VCT uptake.…”
Section: Discussionsupporting
confidence: 57%
See 1 more Smart Citation
“…34 The same study also suggested that continuous and proactive media movements may lead to diffusion of ideas that may ultimately promote HIV testing. Evidence from analysis of the 2016 Uganda DHS and results from the longitudinal analysis conducted in India also showed that exposure to mass media was significantly associated with HIV-related knowledge, 33,35 and, from the current study, it is evident that HIV-related knowledge is strongly associated with HIV VCT uptake.…”
Section: Discussionsupporting
confidence: 57%
“…21,29 Evidence from analysis of the 2016 Uganda DHS showed that listening to the radio once a week and watching television more than once a week increases the odds of being tested for HIV by 4.57% and 8.57% respectively. 33 Another study in SSA using three rounds of DHS also presented that there is a significant relationship between exposure to mass media and HIV VCT uptake. 34 The same study also suggested that continuous and proactive media movements may lead to diffusion of ideas that may ultimately promote HIV testing.…”
Section: Discussionmentioning
confidence: 99%
“…Our results are in agreement with a study done in Uganda about how exposure to mass media affects HIV testing and HIV-related knowledge among adolescents, which found that mass media awareness campaigns play a key role in promoting good sexual and reproductive health among adolescents. 14 Whereas these campaigns positively influenced adherence to ART among adolescents, our study participants expressed concerns about the languages these messages were frequently aired out. We found that most of the campaigns were done in languages that some participants loosely understood.…”
Section: Discussionmentioning
confidence: 86%
“… 13 Owing to the low adherence to ART, especially among adolescents living with HIV, governments and HIV activists have adopted mass media campaigns to spur behavioral change in the general population. 14 In South Africa, LoveLife multimedia campaigns have achieved high coverage and measurable effects on attitudes, condom use, ART adherence, and uptake of HIV testing services among young people. 15 In Uganda, HIV mass media campaigns such as the Short Message Service (SMS) campaign, Obulamu, News Reporter campaigns, Ministry of Health HIV Campaigns, TASO campaigns, and many more others have been aired out both in the print and broadcast media country wide with the aim of facilitating behavioral change in the general population.…”
Section: Introductionmentioning
confidence: 99%
“…Mass Media Exposure This measure was adapted from previous studies on general media exposure with appropriate modifications (Donaldson et al, 2017;Wu & Li, 2017;Lompo & Bago, 2018;Erubami, 2022). The measure consisted of three items on a five-point Likert scale, ranging from 1 (Never) to 5 (Daily).…”
Section: Measurement Amentioning
confidence: 99%