How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study

Giray, Caner; Yön, Belma; Alnıaçık, Ümit; Girişken, Yener

doi:10.1016/j.jbusres.2022.02.059

Cited by 16 publications

(17 citation statements)

References 80 publications

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“…Consumer brand identification plays a mediating role in this relationship.Therefore, when selecting logo elements, it is essential to consider both the product's functionality and image, ensuring that the elements align with the brand's characteristics and product features to generate purchasing motivation. Giray et al (2022) investigated the impact of organic logos on the willingness to purchase organic products. Both subjective and objective knowledge within organic labels, as well as visual attention to the logo, had a significant influence on the purchase of organic products.…”

Section: Logo and Purchase Intentionmentioning

confidence: 99%

“…Secondly, specific information within logos has been found to influence purchase motivation. For instance,the main and objective knowledge about organic products and visual attention to organic labeling in logos can affect purchase motivation for organic products (Giray et al, 2022). The industry attributes displayed in a logo can influence purchase intention , and logos with health-related cues can impact the purchase motivation of health-conscious consumers (Andreani et al, 2023).…”

Section: Conclusion and Significancementioning

confidence: 99%

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Logo Impact on Consumer’s Perception, Attitude, Brand Image and Purchase Intention: A 5 Years Systematic Review

Liang,

Zainal Abidin,

Shaari

et al. 2024

IJARBSS

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The logo is the most crucial element in corporate visual identity design, and there is a growing of research and review literature on this subject. However, comprehensive literature reviews on the holistic impact of logos were not update until 2019, lacking the latest advanced knowledge. Therefore, this paper further refresh the research progress on logo in the last five years, providing a comprehensive understanding of the latest studies on how logo influence consumer perceptions, cognitions and behaviors. The paper collected 331 articles from the years 2019 to 2023 in the two databases, Web of Science and Scopus, selected 50 core articles for an in-depth thematic review and synthesis. The findings reveal that the impact of logo on consumers can be categorized into six major classes: brand awareness, brand perception, brand attitude, brand image, purchase intention, and customer loyalty, forming a systematic framework from cognition to behavior. Finally, the paper suggests that future research should supplement more effects generated by logo and explore the logical relationships between impacts, the sequence in which impacts occur, and comprehensive studies of their effects. Providing business managers and designers with more recommendations for logo design, triggering consumer purchase intention, and enhancing corporate performance.

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Section: Logo and Purchase Intentionmentioning

confidence: 99%

Section: Conclusion and Significancementioning

confidence: 99%

Logo Impact on Consumer’s Perception, Attitude, Brand Image and Purchase Intention: A 5 Years Systematic Review

Liang,

Zainal Abidin,

Shaari

et al. 2024

IJARBSS

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“…In this sense, Seufert and Ramankutty (2017) point out that “organic” is a label recognized and acquired by many consumers and that organic agriculture is the fastest-growing food sector in North America and Europe. Given the above, not only does organic agriculture contribute to sustainability in terms of sustainable food quality and security, but it also plays an important role in the greater preservation of the environment (Giray et al ., 2022; Melovic et al ., 2020). Another highlight is the fact that organic agriculture is proposed as a solution to achieve sustainable food security (Willer et al ., 2018).…”

Section: Introductionmentioning

confidence: 99%

Purchase intention of organic foods from the perspective of consumers

Eberle

Milan

Graciola

et al. 2023

MEQ

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PurposeThe present research had the objectives of proposing, testing and validating a theoretical model that includes ecological awareness, healthy consumption, consumer attitude and price awareness as determinants of the purchase intention of organic foods and analyzing the moderating effect of gender, educational level and income of families in the relationship between price awareness and purchase intention.Design/methodology/approachA survey research was implemented with 382 Brazilians who consume organic foods from a non-probabilistic sample for convenience. For data analysis, structural equation modeling was used to test the proposed theoretical model and its respective relationships.FindingsThe results showed that ecological awareness, healthy consumption, consumer attitude and price awareness are determinants of the purchase intention of organic foods 79.1% of the variance of purchase intention of organic foods could be explained by such determinants. Another relevant result is that gender and family income has a positive moderating effect on the relationship between price awareness and the intention to purchase organic food.Originality/valueEnvironmental problems and their adverse impacts on humans have become an important issue to be analyzed by academics (researchers), governments and organizations, and their managers, especially when organic foods are considered.

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“…The attention consumers give to food depends on the stimuli that automatically act on them (bottom-up factors) and is also determined by their interests and goals (top-down factors) [6,[12][13][14][15][16]. Bottom-up and top-down processing occur simultaneously and interact with each other [17,18]. Bottom-up factors act automatically on the consumer and include certain characteristics for processing basic stimuli such as size, color, or shape [13,17].…”

Section: Introductionmentioning

confidence: 99%

“…Bottom-up and top-down processing occur simultaneously and interact with each other [17,18]. Bottom-up factors act automatically on the consumer and include certain characteristics for processing basic stimuli such as size, color, or shape [13,17]. Top-down factors are related to the person themselves [9].…”

Section: Introductionmentioning

confidence: 99%

Eye-Tracking Studies on Sustainable Food Consumption: A Systematic Literature Review

Ruppenthal

2023

Sustainability

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In recent decades, sustainable products have been increasingly investigated using eye-tracking. Eye-tracking is applied to the record eye movements and visual attention of consumers as they search for food, and from this, conclusions can be drawn about their sustainable food consumption. To obtain a comparative overview of the previous utilization of eye-tracking in studies on sustainable food and consumption, a systematic literature search following the guidelines of the PRISMA statement was applied. In total, 38 eye-tracking studies were identified, with six main areas of investigation emerging: eye-tracking application, labeling, consumer attention, consumer choice and preference, consumer attitude and behavior, and willingness-to-pay. The review is aimed at both researchers and managers. In future research, the sample size of eye-tracking should be increased or focused on certain age groups in order to uncover sustainable consumer habits. In addition, field and not just laboratory studies with eye-tracking need to be conducted. To obtain comparable results, it is necessary that researchers apply the same eye-tracking metrics and terms. Organic labels can influence consumer attention and purchase decisions if bottom-up factors of the labels are better aligned with other product information. Top-down factors, i.e., consumer attitude and choice, must also be taken into account.

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How does mothers’ mood matter on their choice of organic food? Controlled eye-tracking study

Cited by 16 publications

References 80 publications

Logo Impact on Consumer’s Perception, Attitude, Brand Image and Purchase Intention: A 5 Years Systematic Review

Logo Impact on Consumer’s Perception, Attitude, Brand Image and Purchase Intention: A 5 Years Systematic Review

Purchase intention of organic foods from the perspective of consumers

Eye-Tracking Studies on Sustainable Food Consumption: A Systematic Literature Review

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