How Does The Millennial Consumers Shopping in The Marketplace in Post Covid-19

Abstract

The purpose of this research is to look into the Millennial Generation's consumption trends in the marketplace. The second objective of the study was to use the logistic regression method to answer the first study's objectives, which was to use statistical frequency analysis, and the third objective of the study was to use the Ordinary Least Squares method to answer the first study's objectives, which was to use statistical frequency analysis (OLS). Currently, Indonesian urban communities (urban) are very engaged with the internet's existence. Information technology and the internet are involved in almost every action. In practically all Indonesian regions, including Yogyakarta, this. phenomena fosters the expansion of empowerment in the business sector, which uses the internet as its primary platform. According to the Indonesian Internet Service Providers Association (APJII), there were 171.17 million internet users in Indonesia in 2018, accounting for around 64.8 percent of the country's total population (BPS, 2018). Yogyakarta has a high proportion of internet users (26.3%). One of the reasons for this high figure is Yogyakarta's demographic aspect, which is recognized as a student city, resulting in an increase in the number of internet users in Yogyakarta.