How Does the Store (Mall) Environment and Money Availability Affect Consumer Impulse Buying Behavior at Surabaya City of Tomorrow Shopping Center?

Hendra, Hendra; Kaihatu, Thomas Stefanus

doi:10.36226/jrmb.v4i2.259

Cited by 4 publications

(3 citation statements)

References 20 publications

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“…Thus, it revealed that more money availability are reported to have higher influence on online impulse buying behavior during COVID-19 pandemic. This result was also supported by previous research in which Hendra and Kaihatu (2019) found that money availability as the most significant factor that directly influence impulse buying behavior. In addition, consistent with the results of Pearson correlation analysis, among all factors, money availability was found to be the greatest influencing factor towards online impulse buying behavior during COVID-19 pandemic since it had the highest regression coefficient (β = 0.373).…”

Section: Respondents' Online Buying Experiencesupporting

confidence: 87%

Factors Influencing Online Impulse Buying Behavior During Covid-19 Pandemic

Adnan¹,

Osman²

2022

IJARBSS

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The main purpose of this study was to determine the influence of product availability, time availability, money availability on online impulse buying behavior during COVID-19 pandemic among consumers in Malaysia. There was a total of 300 respondents participated in this study. The data were collected through a Google Form that was distributed through social media platforms. The findings of Pearson correlation analysis demonstrated product availability (r = 0.530; p = 0.000), money availability (r = 0.636; p = 0.000) and money availability (r = 0.637; p = 0.000) had significant relationship with online impulse buying behavior. Meanwhile, the multiple linear regression analysis showed money availability (β = 0.373; p = 0.000) was the most significant variable that influence consumers online impulse buying behavior during COVID-19 pandemic. The findings of this study would be beneficial for consumers in identifying the factors that will lead them to conduct an online impulse buying behavior. Besides that, e-commerce business can plan for new business strategies that focus on money availability as the result of this study showed that money availability will trigger online impulse buying behavior during COVID-19 pandemic.

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Section: Respondents' Online Buying Experiencesupporting

confidence: 87%

Factors Influencing Online Impulse Buying Behavior During Covid-19 Pandemic

Adnan¹,

Osman²

2022

IJARBSS

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“…At present, there are many new-generation Internet celebrities in the Internet, and Internet celebrities make full use of self-media platforms to drive consumers' purchase behaviour through their own advantages. In recent years, internet celebrity's economy has been driven by the power of capital (Hendra and Kaihatu, 2019;Hwang and Nam, 2021;Li et al, 2021), and many internet celebrity use big data environment to carry out various promotion and marketing activities to enhance their commercial value.…”

Section: Internet Celebrity Economymentioning

confidence: 99%

Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment

Ke,

Wel

2023

Economics

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In the context of big data, the internet celebrity economic marketing model has gradually become one of the mainstream online marketing models. Internet celebrities use their special influence and characteristics of the times to bring revolutionary changes to product promotion. This phenomenon carries more economic value and has significant social impact. At the same time, the development of the Internet celebrity economy has triggered concerns that irrational consumer behaviour may disrupt the e-commerce market. This paper investigates the influence of the Internet celebrity economy on consumers’ irrational purchase behaviour in this environment. To do so, the K-means clustering method is utilized to collect data on both internet celebrity economies and consumers’ irrational buying behaviour. The study develops a research model with the independent variables of internet celebrities’ professional degree, credibility, and fan attraction, and the dependent variable of consumers’ buying behaviour, with consumers’ buying sentiment serving as an intermediary variable. The empirical analysis demonstrates that the Internet celebrity economy significantly impacts consumers’ irrational purchase behaviour, with higher levels of professionalism, credibility, and fan attraction among internet celebrities associated with greater likelihoods of irrational consumer purchasing. Based on these findings, two strategies are proposed to mitigate irrational purchasing behaviour: improving the professional quality of internet celebrities and promoting rational consumer buying practices.

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“…Impulsive buying is such a vital sale-influencing phenomenon that major companies are attributing their steady sales to these factors [15]. Historically, research on impulse buying identified various antecedents such as impulse buying tendency [16], availability of time and money [17], [18], involvement [19], in-store advertising [20], instore signage [21], optimum level of stimulation [22], in-store slack [23], and displays [24].…”

Section: Literature Reviewmentioning

confidence: 99%

Store Environment and Impulsive Buying: The Changing Dynamics of Consumer Behavior

Sindhu¹,

Kloep²

2020

Journal of Southwest Jiaotong University

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The objective of this study is to identify the contribution of a store environment—through the urge to buy impulsively—to impulse buying. A “survival of the fittest” approach is reaching its peak in business; therefore, this competitive attitude is pushing businesses and markets to be optimally attractive. A majority of brand-conscious people are attracted to the ambiance of shopping places in addition to product features and prices. Dubai-UAE is emerging into the global limelight as the top retail shopping destination in the Middle East North African region because 62% of the world’s leading retail brands are present there. Primary data, using a closed-ended, 5-point Likert scale questionnaire, was collected from the customers of the prominent shopping malls operating in Dubai. This data was intended to explore the role of store environments and their antecedents (e.g., music, light, layout, and employees) in impulsive buying. The analysis used structure equation modeling, which revealed that there exists a significant connectivity amongst store and mall environments, impulsive buying, and the urge to buy impulsively. Furthermore, mediation of the “urge to buy impulsively” is explored. Based on these findings, conglomerates, Small and Medium Enterprises should focus on the ambiance of the stores and malls rather than merely focusing on the product pricing and functionality.

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How Does the Store (Mall) Environment and Money Availability Affect Consumer Impulse Buying Behavior at Surabaya City of Tomorrow Shopping Center?

Cited by 4 publications

References 20 publications

Factors Influencing Online Impulse Buying Behavior During Covid-19 Pandemic

Factors Influencing Online Impulse Buying Behavior During Covid-19 Pandemic

Research on the Analysis and Impact of Internet Celebrity Economy on Consumers’ Irrational Buying Behavior in the Big Data Environment

Store Environment and Impulsive Buying: The Changing Dynamics of Consumer Behavior

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