“…Although related, the focus of our work differs from previous literature, since we explore how beliefs about peers shape individual decision-making about ES, accounting for the fact that farmers may hold inaccurate beliefs regarding descriptive social norms. Our work then speaks more generally to the literature on the role of beliefs about peers, showing that people's perceptions about others play an important role in a variety of settings, including energy saving behavior (Jachimowicz et al, 2018), protest participation (Cantoni et al, 2019), COVID-19 vaccination (Vriens et al, 2023;Angerer et al, 2024), and women's participation in the job market (Bursztyn et al, 2020). This literature has been summarized in Bursztyn and Yang (2022), which provides a meta-analysis of the empirical literature that examines perceptions about others.…”