“…More recently, scholars have focused on the use of impression management (IM) strategies, particularly language and symbolic action, by entrepreneurs and their impact on the entrepreneurs' ability to raise funds (Lounsbury and Glynn, 2001;Martens et al, 2007;Parhankangas and Ehrlich, 2014;Zott and Huy, 2007). Although the broader psychological research on impression management has identified both positive and negative actions that individuals could use (Bolino et al, 2008;Leary and Kowalski, 1990;Levashina and Campion, 2007), the entrepreneurship literature on IM has largely focused on the positive-how entrepreneurs can "put their best foot forward" or "accentuate the positive" (Hoehn- Weiss et al, 2004).…”