How Event Significance, Pent-up Demand, Playoff Oversaturation, and Series-Clinching Euphoria Can Impact Secondary Market Behavior in Major League Baseball’s Postseason

Rishe, Patrick; Reese, Jason D.; Boyle, Brett

doi:10.18848/2381-6937/cgp/v06i01/54101

Cited by 2 publications

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“…Researchers have also investigated the WTP for college football in general and found that state residents had a slightly lower WTP for college football games than did other alumni (Dixon & Oh, 2012). For secondary markets (i.e., StubHub) for college bowl games, researchers found that pent-up demand, distance traveled, and seat quality all impacted WTP (Rishe et al, 2015). Researchers have even attempted to quantify the dollar value of traditions associated with college sports (Interis & Taylor, 2017).…”

Section: Methodsmentioning

confidence: 99%

Revenue Management and The Runnin’ Rebels: A Case Study of Willingess-to-Pay for College Sports

Binesh,

Belarmino,

Shoemaker

2024

Journal of Hospitality & Tourism Cases

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This case study was done in 2018 per request of UNLV Athletics. Pricing recommendation for UNLV Football tickets for the home side of the new Allegiant stadium were generated using a survey of 598 adults, the majority of whom were UNLV alumni. Pricing recommendation was based on the responses with football as their first or second favorite sport ( n = 304). Sections C109-C115 showed the highest willingness-to-pay and highest recommended price. Sections 101-105 had the lowest willingness-to-pay and recommended price. The chance of purchasing a parking pass was higher for those interested in buying a ticket in sections C109-C115.

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Section: Methodsmentioning

confidence: 99%

Revenue Management and The Runnin’ Rebels: A Case Study of Willingess-to-Pay for College Sports

Binesh,

Belarmino,

Shoemaker

2024

Journal of Hospitality & Tourism Cases

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“…Drayer, 2011;Drayer, et al, 2008;Shapiro and Drayer, 2012) and the market (e.g. Rishe et al, 2014Rishe et al, , 2015. Though researchers assume on-field success to be a significant factor of secondary ticket market pricing (Drayer and Shapiro, 2011), studies on the impact of emotions on buying and selling behaviors in the secondary ticket market are lacking in sport marketing.…”

Section: Secondary Ticket Marketmentioning

confidence: 99%

Effects of mood states and team identification on pricing in the secondary ticket market

Ballouli

Reese

Brown

2017

SBM

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Purpose Although current literature offers support for understanding sport consumer behavior from psychological and sociological perspectives, there is a lack of research that examines the effect of one’s emotional response to team outcomes on subsequent economic decisions. The purpose of this paper is to bridge this gap by studying how emotional responses to sport events moderate a typical endowment bias in the secondary ticket market. Design/methodology/approach This research comprised a 3×2×2 between-participants design with emotional state (positive, negative, and neutral), role (seller, buyer), and fan identification (high, low) as the three factors. Prospect theory and social identity theory guided hypothesis development whereby it was proposed that, depending on the affective response of study participants to positive, negative, or neutral publicity concerning the team, team identification would impact the transaction function (buyers vs sellers) on price values for tickets to a future event. Findings Findings revealed an interaction effect of emotions and team identification on the endowment effect to the extent that bargaining gaps between sellers and buyers increased or decreased depending on mood states and levels of identification with the team. Originality/value This study adds to the literature on emotions and the key role they play in effecting pricing decisions and consumer behavior, especially given fan identification is such a significant area of study with numerous implications for sport business and management.

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How Event Significance, Pent-up Demand, Playoff Oversaturation, and Series-Clinching Euphoria Can Impact Secondary Market Behavior in Major League Baseball’s Postseason

Cited by 2 publications

References 0 publications

Revenue Management and The Runnin’ Rebels: A Case Study of Willingess-to-Pay for College Sports

Revenue Management and The Runnin’ Rebels: A Case Study of Willingess-to-Pay for College Sports

Effects of mood states and team identification on pricing in the secondary ticket market

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