How firms can enhance communication management

Abstract

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Communication departments are increasing in importance and scope to generate value for the organization. By adopting a business model approach, firms become able to optimize the services provide by communication departments, and to identify how to maximize value and enhance the efficiency of communications management. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.