How Food Marketing on Instagram Shapes Adolescents’ Food Preferences: Online Randomized Trial

Bragg, Marie A.; Lutfeali, Samina; Greene, Tenay; Osterman, Jessica; Dalton, Madeline A.

doi:10.2196/28689

Cited by 33 publications

(34 citation statements)

References 30 publications

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“…Here, teens used visual style to describe one of every two advertisements they captured [9]. Other research on food marketing power similarly observes the importance of "appearancerelated features" to teenagers ([20] p.9 )and the "highly appealing" nature of visual style for teens [23]. Indeed, the persuasive appeal of visual style extends to a range of consumer products beyond the realm of food [24,25].…”

Section: Discussionmentioning

confidence: 76%

Food Marketing and Power: Teen-Identified Indicators of Targeted Food Marketing

Elliott

Truman

Stephenson

2022

IJERPH

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Food marketing is powerful and prevalent, influencing young people’s food attitudes, preferences, and dietary habits. Teenagers are aggressively targeted by unhealthy food marketing messages across a range of platforms, prompting recognition of the need to monitor such marketing. To monitor, criteria for what counts as teen-targeted food marketing content (i.e., persuasive techniques) must first be established. This exploratory study engaged teenagers to explore the “power” of food marketing by identifying what they consider to be teen-targeted marketing techniques within various food marketing examples. Fifty-four teenagers (ages 13–17) participated in a tagging exercise of 19 pre-selected food/beverage advertisements. Assessed in light of age and gender, the results showed clear consistency with what indicators the participants identified when it comes to selecting “teen-targeted” ads—with advertisements most frequently chosen as “teen-targeted” containing humor (particularly irony) and celebrities. When it comes to specific indicators used by teenagers, visual style dominated, standing as the marketing technique with the most “power” for teenagers. The findings shed much needed insight into the elements of power—and more precisely, the specific marketing techniques persuasive to teenagers—which are necessary to inform monitoring efforts and to create evidence-based policy.

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Section: Discussionmentioning

confidence: 76%

Food Marketing and Power: Teen-Identified Indicators of Targeted Food Marketing

Elliott

Truman

Stephenson

2022

IJERPH

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“…A study by American researchers on a sample of 884 male and female adolescents aged 13-17 indicated that food ads posted on Instagram were very attractive to the respondents compared to traditional food ads ( 49 ). Interestingly, the Instagram symbol itself caused much more interest in the promoted product ( 49 ).…”

Section: Resultsmentioning

confidence: 99%

#childhoodobesity – A brief literature review of the role of social media in body image shaping and eating patterns among children and adolescents

et al. 2022

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Children’s food preferences are closely related to their parents’ food preferences and knowledge of food is linked to what their parents share with them. Parents, however, are not the only people who model such behavior. Paradoxically, the ubiquitous technological development can also pose a huge threat. In developed countries, 94% of teenagers use social media platforms such as: Instagram, Snapchat, Facebook, or TikTok, and this also applies to children. It can therefore be argued that parents’ nutritional preferences and behavior are related to the same behaviors of children and there is an extensive literature on this subject. It is therefore important to check how other factors – new technology (and social media in particular) – can influence changes in this area. A literature search was conducted in the following databases: Google Scholar, PubMed, EBSCO in December 2021. After applying all the filters and verification of relevance in terms of the research on the topic of interest to us, 4 articles related to research on body image and social media and 4 articles related to research on food choices and social media among children and adolescents were obtained. The conducted analysis showed that various studies so far indicate that social media can have a very strong influence on the development of eating patterns and body image in children and adolescents, which in turn may be one of the risk factors for developing obesity when promoted behaviors are not associated with a healthy lifestyle. It is also worth pointing out that social media can be used as a resource in the prevention and treatment of obesity. A closer look at this topic seems to be particularly important due to the fact that, among adults, social media is not only a very important source of information about lifestyle, but also a source of social support when people attempting to lose weight. Therefore, by increasing preventive activity in social media and using modern solutions related to social media (including the use of hashtag signs), we can have a greater impact on the health awareness of children and adolescents around the world.

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“…All included trials reported acquiring consent from participants. Parental/caregiver consent was required in twelve of the trials [29-30, 34-35, 37-40, 42-45], waived in five of them [31, 33, 41, 46-47] and not reported in four [27-28, 32, 36]. Ten trials validated participants’ consent via attention-check questions, quality-check questions, ongoing consent, and orientation videos [29-31, 34, 37, 39, 41-42, 45, 47].…”

Section: Resultsmentioning

confidence: 99%

Online randomised trials with children: A scoping review

Lepage

Conway

Goodson³

et al. 2023

Preprint

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Background: Paediatric trials must contend with many challenges that adult trials face but often bring additional obstacles. Decentralised trials, where some or all trial methods occur away from a centralised location, are a promising strategy to help meet these challenges. This scoping review aims to (a) identify what methods and tools have been used to create and conduct entirely online-decentralised trials with children and (b) determine the gaps in the knowledge in this field. This review will describe the methods used in these trials to identify their facilitators and the gaps in the knowledge. Methods: The methods were informed by guidance from the Joanna Briggs Institute and the PRISMA extension for scoping reviews. We systematically searched MEDLINE, CENTRAL, CINAHL, and Embase databases, trial registries, pre-print servers, and the internet. We included randomised and quasi-randomised trials conducted entirely online with participants under 18 published in English. A risk of bias assessment was completed for all included studies. Results: Twenty-one trials met our inclusion criteria. The average age of participants was 14.6 years. Social media was the most common method of online recruitment. Most trials employed an external host website to store and protect their data. Duration of trials ranged from single-session interventions up to ten weeks. Fourteen trials compensated participants. Eight trials involved children in their trial design process; none reported compensation for this. Most trials had a low risk of bias in “random sequence generation”, “selective reporting”, and “other”. Most trials had a high risk of bias in “blinding participants and personnel”, “blinding of outcome assessment”, and “incomplete outcome data”. “Allocation concealment” was unclear in most studies. Conclusions: There was a lack of transparent reporting of the recruitment, randomisation, and retention methods used in many of the trials included in this review. Patient and public involvement (PPI) was not common, and the compensation of PPI partners was not reported in any study. Consent methods and protection against fraudulent entries to trials were creative and thoroughly discussed by some trials and not addressed by others. More work and thorough reporting of how these trials are conducted is needed to increase their reproducibility and quality. Ethics and Dissemination: Ethical approval was not necessary since all data sources used are publicly available.

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How Food Marketing on Instagram Shapes Adolescents’ Food Preferences: Online Randomized Trial

Cited by 33 publications

References 30 publications

Food Marketing and Power: Teen-Identified Indicators of Targeted Food Marketing

Food Marketing and Power: Teen-Identified Indicators of Targeted Food Marketing

#childhoodobesity – A brief literature review of the role of social media in body image shaping and eating patterns among children and adolescents

Online randomised trials with children: A scoping review

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