How gaming team participation fosters consumers’ social networks, communication and commitment

Pham, Thi Tuan Linh; Liao, Gen-Yih; Shih, Sheng-Pao; Cheng, T.C.E.; Teng, Ching-I

doi:10.1016/j.jretconser.2024.103962

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.103962

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How gaming team participation fosters consumers’ social networks, communication and commitment

Thi Tuan Linh Pham,

Gen-Yih Liao,

Sheng-Pao Shih

et al.

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How gaming team participation fosters consumers’ social networks, communication and commitment

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References 72 publications

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